Innovation Awards 2011 Winning Entries
In 2008, we launched the industry‘s first Innovation Awards, designed to give clients, suppliers and agencies recognition for genuine innovation and success in digital marketing. For the 2011 Innovation Awards, we assembled an international judging panel from companies known for innovation, such as the BBC, Mercedes-Benz, Dell, Telefonica (O2), DuPont, BT, Net-a-Porter, Mindshare, SMAC, and Newsforce, as well as digital gurus such as Paul Boag, Sam Decker and Ian Jindal. This document provides all the winning entries as they were provided to us, minus any confidential information and supporting materials.
The Future of Digital Marketing 2010 - Presentations
The presentations from The Future of Digital Marketing event on 16th June 2010 in London, UK.
Customer Experience Benchmarking: Automotive Industry: Car Comparison Tools
User experience can make or break a company online. In association with Global Reviews, Econsultancy has produced this specific customer experience benchmarking document which highlights the various best practices needed in the arena of online car comparison tools. Although this document focuses on the automotive sector, the processes and practices can be applied across a wide variety of industries.
Online Lead Generation (B2C) Report 2008
Please note: There is a newer version of this report available
Online lead generation is an area of digital marketing which is becoming increasingly influential. This survey-based reasearch outlines how companies are using this channel and how much they are spending.
Paid Search Marketing (PPC) - Best Practice Guide 2008
Please note: There is a newer version of this report available
Our Paid Search Marketing (PPC) Best Practice Guide will help beginners and experts implement and execute PPC strategies to maximise return on investment.
Web Design Best Practice Guide
Please note: There is a newer version of this report available
Our aim in creating this best practice web design guide is to provide a regularly updated, single point of reference covering best practice approaches for all the topics that anyone involved with website design needs to be aware of.
Affiliate Marketing Roundtable Briefing, October 2006
This 10-page briefing is a summary of an Econsultancy roundtable on affiliate marketing (free access). The document contains a write-up of the discussion, an overview of UK affiliate marketing, the latest e-commerce statistics and a section on ...
Online Retail User Experience Benchmarks 2006
E-commerce has come a long way since we published our first Online Retail User Experience Benchmarks study. So what do online, offline and multichannel retailers need to know about the consumer internet habits in 2006?
Online Customer Service - Roundtable Briefing, March 2006
A free roundtable report to help you understand the key trends, issues and opportunities in online customer service, which is a no-brainer and helps you improve customer loyalty and customer satisfaction. Subjects covered: 1. Progress made in...
User Experience & Usability - Roundtable Briefing, March 2006
Roundtable notes from last week's insightful event on user experience and usability. A whopping 8 pages long and free to everybody... Subjects covered: 1. User experience and wider business objectives 2. User experience measurement and metr...
