Selling Online: a How-to Guide for Small Businesses

Overview

Author: Trevor Ginn
Pages: 110
Features: Best practice information and advice relating to the planning, implementation and running an e-commerce website, aimed at small- to medium-sized businesses.

About this Guide

Econsultancy’s Selling Online: a How-to Guide for Small Businesses has been produced specifically with smaller businesses in mind. This 100+ page document, written by e-commerce consultant Trevor Ginn, contains information about best-practice implementation and management of a retail website. It is a must-read for any small business serious about establishing itself in the e-commerce environment.

Contents

The following areas are included within this guide:

• Setting objectives
• Project management
• Pre-planning
• Project planning and definition
• Project implementation
• Finding a supplier
• The Request for Proposal (RFP)
• Agencies, freelancers and offshoring
• Supplier selection
• Skills and team
• Implementation skills
• Market research and product selection
• Branding and design
• Selecting an e-commerce platform
• Online marketplaces
• Accepting payments online
• Online marketing strategy
• Shopping comparison engines
• Charging models
• Publishing and optimising listings
• Uploading data Web analytics
• Usability and conversion
• Fulfilment and customer service
• Regulations
• Customer retention

You can download the free sample to see the full list of contents.

Who is this guide for?

This guide is a must-read for anyone working for a smaller organisation who is responsible for setting up or managing an online store. 

Related resources

Econsultancy covers a vast range of e-commerce topics, with reports such as our E-commerce Platforms Guide. Up-to-date information about the sector can also be found in our E-commerce Statistics Compendium.

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