These reports contain practical advice, case studies, and resources necessary to master content management. As demand for personalised content and functionality soars, effective content management is an essential driver of sales.
SEO Checklist - Digital Marketing Templates
Use the opportunity presented by effective SEO to make your content easily accessible to people when they want it - use our SEO Checklist to ensuer you have a consistent process to optimise your content pages.
Maximising the Reach of Your Content Assets - Digital Marketing Templates
Want to effectively distribute your content online and offline effectively? Use this template to guide you in how to use these channels to promote your content.
Integrating Content into Your Website - Digital Marketing Template Files
Content can only have an impact if it is stored and displayed effectively across your website - use this template to guide you in the key steps for integrating content into your website.
Content Requirements Briefing Document - Digital Marketing Template Files
The majority of companies agree that content marketing is more important than advertising, and this template file will enable you to manage content creation effectively, with a framework that will clearly define and document your content requirements.
Quarterly Digital Intelligence Briefing: Personalisation, Trust and Return on Investment
Econsultancy's fifth Quarterly Digital Intelligence Briefing, produced in partnership with Adobe, looks at the extent to which organisations personalise the web experience, how they measure the impact of personalisation and how the use of data will evolve in the light of consumer privacy concerns. The research is based on a survey of around 400 marketers in Europe and the United States.
The Future of Digital Marketing 2012 Presentations
Presentations from Econsultancy's Future of Digital Marketing event on 13th June 2012. Over 300 digital marketers attended to hear from those leading the way in the digital landscape on topics including the Social Commerce, Influence Online, Future Shopping Experiences, and Collaborative Consumption.
The Multi-Screen Marketer
The Multi-Screen Marketer addresses rapidly shifting media consumption behavior. Consumers are viewing content simultaneously on multiple devices, and brands are learning to chase them across the gaps. This report, conducted in association with the IAB, combines a survey with extensive trend analysis by Stefan Tornquist, Econsultancy's VP of Research.
Online Communities Part Two: Engaging Your Community Across Multiple Platforms
Online Communities Part Two: Engaging Your Community Across Multiple Platforms is the second report in a series of four by DJ Waldow that focus on digital community building. This report uses detailed case studies to demonstrate how brands can connect with an audience across multiple social media sites.
B2B Digital Marketing Trends Briefing: Key takeaways from Digital Cream London 2012
Econsultancy's B2B Digital Marketing Trends Briefing focuses on the key trends, challenges and solutions for B2B digital marketers. Based on roundtables from Digital Cream London 2012, the guide has been co-authored by nine independent B2B marketing experts who also acted as moderators for the roundtables at Digital Cream.
The SoDA Report & Digital Marketing Outlook Survey
Please note: There is a newer version of this report available
The Society of Digital Agencies' (SoDA) Digital Marketing Outlook Survey results are in. The survey, conducted by Econsultancy, provides evidence on the conservative yet steady growth of digital marketing spend, including social media activities and explosive growth of inbound marketing—suggesting ongoing agency relationship changes and increased demand for digital talent.
