These reports focus on, or include information about, web design. Web design continues to be an essential component which underpins any successful digital enterprise.
User Experience Survey Report
The User Experience Survey Report, conducted by Econsultancy in association with WhatUsersDo, is based on a survey of more than 1,400 professionals working for brands, agencies and specialist user experience firms. The research looks at the approaches taken by companies and agencies, and the challenges and barriers they face. The report also covers the extent, aspects and methods of user experience testing currently being carried out.
Conversion Maximization - The Essential Workflow
Arguing that marketers need to fundamentally shift their approach to conversion optimization, this report explores the importance of up front thinking around the value exchange, conversion barriers and conversion drivers before focusing the on the tactics that result in conversion maximization. The author, Boris Grinkot is a long time practitioner and thought leader in conversion rate optimization, and a winner of a 2012 Digital Vision Grant to produce this report.
E-commerce Best Practice Compendium
This report is based on our in-depth articles on e-commerce best practice, and forms a valuable guide to improving the e-commerce user experience for visitors, and maximising conversion rates for online retailers.
It contains hundreds of tips and examples from e-commerce sites on improving search and navigation, making product pages more effective, and reducing checkout abandonment rates.
Reducing Customer Struggle 2012
The Reducing Customer Struggle report, published by Econsultancy in association with Tealeaf, looks in-depth at the extent to which companies understand the overall online customer experience and the approaches or types of technology they use to identify issues and remedy them. The study also looks at which customer channels are most relevant for organizations and the relationship between online and offline business teams.
EU Cookie Law: The conundrum in numbers
This infographic highlights the key statistics relating to the EU 'cookie law'. Two of Econsultancy's studies are included, which reveal what consumers and marketers think about cookies / the new law.
The EU e-Privacy Directive requires all UK website owners to amend their website by 26 May. Website owners have been mandated by Europe, and the ICO in the UK, to provide better guidance to visitors about how cookies are used.
The infographic includes stats and tips from Econsultancy's best practice guide 'EU Cookie Law: A Guide To Compliance'.
The Innovation Report
Download our Innovation Report to see examples of cutting edge tactics and innovative business models across the whole range of digital marketing disciplines, including online advertising, ecommerce, mobile, social media, and search. Companies featured in this report include Kiva, Lastminute.com, Dell and Photobox.
The Multi-Screen Marketer
The Multi-Screen Marketer addresses rapidly shifting media consumption behavior. Consumers are viewing content simultaneously on multiple devices, and brands are learning to chase them across the gaps. This report, conducted in association with the IAB, combines a survey with extensive trend analysis by Stefan Tornquist, Econsultancy's VP of Research.
The ROI of Tag Management
The ROI of Tag Management examines the challenges of website tag management, and uncovers best practices and solutions. Website tags enable analytics, optimization, and personalization; 88% of surveyed respondents say that effectively managing website tags is fundamental to effective digital marketing. Read this report and learn everything that digital marketers need to know, now.
State of Digital Marketing in Australia 2012
Please note: There is a newer version of this report available
The State of Digital Marketing in Australia report, published by Econsultancy in association with Marketing Magazine, looks in detail at the current level of spending across different marketing channels, how companies are measuring marketing effectiveness and examines the existing levels of industry skills and knowledge.
The next edition of this report will be available at the end of January 2013.
Checkout Optimization Guide: 70 ways to increase conversion rates
Problems with the checkout process are still the biggest single source of revenue loss for most e-commerce businesses. This report identifies 70 awesome recommendations and includes lots of practical insight to help you reduce your checkout abandonment rates.
