About the course
Overview
This course is run in partnership with the:
Start thinking outside the traditional RFP box. Join us as we examine issues such as the new ecosystem for advertisers and publishers, criteria for successful decision making, and even when to respond with a strategic "no." Attendees will come away from this course knowing how to utilize added value, as well as how to take advantage of external tools and reference systems. This comprehensive and engaging RFP course is the best place to renew your knowledge and expertise on RFPs.
IAB members are eligible for a $50 discount
The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies that are responsible for selling 86% of online advertising in the United States.
On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive's share of total marketing spend, and of its members' share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising.
Who should attend?
Anyone working within the advertising operations field. This course would also benefit those working closely with online advertisers and wanting to understand the ad ops process.
How will I benefit?
This training focuses on all relevant characteristics of RFP advertising operations. The sessions will be interactive, including discussions and exercises.
