We’ve seen lots of examples of new intelligent search features or conversational agents in the last six months in online retail – from Walmart, Instacart and Amazon, for example. In a recent article, I tried out some AI-powered product discovery features to see how useful they might be for shoppers. And though they each provided distinctive […]
Augmented reality has surged in the headlines of late with the release of Apple’s Vision Pro headset and Meta teasing a potential rollout of AR glasses as it marks the 10-year anniversary of its VR/AR outfit, Meta Reality Labs. If augmented reality headsets and eyewear become more commonplace, brands and entertainment companies may take the […]
A joint report from Salesforce and the Retail AI Council suggests widespread retailer investment in generative AI – but a lack of structure and guardrails to ensure it is used effectively and above all, ethically.
Nearly two thirds of consumers rank data security as critical to their CX expectations. They want to know their data is being looked after, especially in the hands of generative AI.
A roundup of research that paints a picture of the growth, but also the context for the growth, in retail media.
Where does generative AI fit in with luxury brands and their reputation for authenticity and great service? A review of use cases and how to mitigate risk.
On 15th March, Starbucks announced that it would be shuttering Starbucks Odyssey, its NFT-centric loyalty programme. What does the closure tell us about rewards, and is this indicative of the declining star of web3?
Steps to help create an environment of psychological safety and allow organisations to benefit from having great minds that do not think alike.
Eight key steps to creating inclusive experiences, taken from Econsultancy’s Neurodiversity and Digital Inclusion Best Practice Guide.
Interviewees in last year’s Econsultancy Retail Media Best Practice Guide highlighted the increasing number of brand-side cross-functional teams.
This article is reproduced from Econsultancy’s report, User Experience and Interaction Design, authored by Steffan Aquarone and Will Grant, and also available as a quick guide. Jakob Nielsen, a UX consultant who The New York Times has called “the guru of web page usability”, wrote: “User experience encompasses all aspects of the end user’s interaction with […]
It’s been a big news week for the social platform, as the US House of Representatives passed a bill that could lead to TikTok being divested or banned in the United States, leaving investors and users uncertain as to the app’s future. At the same time, the Financial Times reported that TikTok reached record revenues […]