Are you an advertiser running a PPC campaign? Is there something not quite right with your paid search costs? Does your performance data contain unexplained anomalies?
Have you heard the term ‘click fraud’ bandied around the internet and think that you could be its next victim?
I realise that while writing this introduction I was beginning to sound like a fear-mongering, consumer-based TV show that makes even the most rational people think twice about leaving the house after dark, so I'll stop here.
Is click fraud something you should be aware of, and if so, to what extent does it affect your PPC campaign?
What do censorship and surveillance programmes look for? What can this tell us about internet usage in China?
Can we contrast with the perceived surveillance state of the West? What are the implications for a company in the Chinese market?
Unsurprisingly, there are lots of questions still to be answered about the state of the internet in China.
First Monday has this month published a very interesting paper, presenting an analysis of data from a year and a half tracking the censorship and surveillance keyword lists of two instant messaging (IM) programs used in China.
I thought it would be useful to sum up what Crandall et al. found, so you don’t have to read the whole thing. Although this study looks at IM clients, there are certainly findings that can be extrapolated across public services, such as Baidu and Sina Weibo.
Flat web design and skeuomorphism are two design approaches that could not be more different. In terms of opposites we’re talking a level equal to Take That vs. Slipknot, Barcelona FC vs. Accrington Stanley, The Godfather vs. Legally Blonde, basically, they are not similar!
Microsoft and Apple have been at the centre of this design battle and fans of both companies have been equally passionate in their arguments for the pros of their particular approach for more than a year.
However, in terms of the future, short term at least, one 'team' seems to have been victorious. But is this a defeat, or is the supposed defeated team actually happy to lose the battle knowing that they shall win the war? I’m talking profits!
This blog post attempts to answer that question while looking at what exactly flat web design and skeuomorphism are and the pros and cons of both.
It also discusses the recent shake up at the top of Apple and whether the actor Chevy Chase prefers flat web design or skeuomorphism (yep, you read that right!).
Microsoft recently announced its newly branded Lab of Things. It describes this as ‘a flexible platform for experimental research that uses connected devices in homes.’
I thought I’d use this opportunity to look again at the rise of the connected device, and the future of the so-called internet of things, or IoT. Below you’ll see 10 things that you, the consumer, should expect over the next few years.
This week the tech scene has been alive with buzz about Microsoft’s business model.
CEO Steve Ballmer has yet to make any official statements (at least at time of writing), but speculation is rife that the company are set to undergo a large-scale restructuring, in order to become, in Ballmer’s own words, a ‘Devices and Services’ company.
When we talk about examples of digital transformation, it’s often the assumption that we’re speaking about older, traditionally non-digital businesses attempting to come to grips with the brave new world of digital marketing and ecommerce.
Many case studies show businesses who have long relied on traditional revenue funnels and struggle with multichannel attribution, and who have yet to master social, mobile and ecommerce (or even email in some cases).
Mark Johnston is responsible for an array of Microsoft UK websites and blogs aimed at both businesses and consumers.
Below, he talks about the complexity of meeting the needs of numerous stakeholders and personas, and how his team has developed a framework of responsive web templates partly as a result of exponential mobile traffic.
For the latest in our series of posts looking at how the world’s biggest brands use social I’ve turned the spotlight on Microsoft.
Bill Gates’ empire still looms large over the global software market, though its fortunes are often overshadowed by Apple’s astonishing level of success.
And much like Google, Microsoft also runs a few of its own social platforms – enterprise network Yammer and Pinterest clone Socl.
So it’s interesting to see how Microsoft makes use of other social networks to promote its products and maintain its fortunes.
This follows on from similar posts looking at brands such as ASOS, Red Bull, Nike and McDonalds...
Online advertising continues to grow by leaps and bounds, but that doesn't mean that life is easy for players in the digital ad ecosystem. In fact, the thriving online ad economy is increasingly complicated.
Unfortunately, things are only going to get more complicated. Need evidence? Look no further than last week's announcement that one of the most popular browser makers, Mozilla, will begin blocking cookies from third-party ad networks by default in Firefox 22.
I wrote a piece about micro-copywriting earlier this year, and in my ignorance thought this was a new concept, and that I may even have coined the term.
Shows you what I know. It’s a term that’s been used for a number of years, and great examples have been collected already, e.g. this Flickr Microcopy Group (thanks to Doug Kessler for pointing to this).
As the last post was popular I thought I’d bring together some more examples. So here’s a look at some micro-copy from the log-in error messages of four big players in the tech world.
These were easy to collect as I didn’t have to remember my passwords. In the end I found that although this could be an area where it’s not worth trifling with a user’s frustration, there’s still a lot to be improved upon.
And although looking at some of these fine-grained areas could be seen as the pedantry of a dilettante, I like to think of these little things as a microcosm of brand identity.
UK internet users made 2.7bn visits to search engines in December 2012, an increase of 400m visits compared to December 2011.
This represents a 17% increase year-on-year, and confirms that it was a particularly strong Christmas period for search.
Interestingly, the data from Experian Hitwise also shows that Google’s market share dropped below 90% for the second month in a row to 88%; its lowest point for five years.