As November is only days away it’s time to round up some of the most interesting and noteworthy social campaigns we’ve seen this month.
This time it includes efforts from Cadbury, Doritos, Coke and Visa, as well as a flurry of Twitter Q&As.
If you’ve spotted any other decent social campaigns in October please flag them up in the comments...
You're a big brand but you don't sell from your website, so what can you do about it?
Nokia is using its website, Facebook, email and even paid ads to push its brand traffic towards its retail partners.
Rob Durkin, Co-Founder and Head of Innovation at FusePump, spoke at this year's JUMP with Jonathan Lewis-Jones from Nokia, about how they've turned brand traffic into sales, despite not selling direct.
Below I’ll give some details of Nokia’s work, but first some general comments from Rob on the place for referral marketing.
Presentations from this year's Festival of Marketing are available to Econsultancy subscribers. You can access the JUMP presentations here.
If online video shares translated to sales then the mobile landscape would look drastically different, but unfortunately for Nokia its phones haven’t proved to be as popular as its ads.
New research from Unruly shows that Microsoft’s most recent acquisition received 17% of all online video shares among smartphone brands, second only to Samsung which dominated with more than half (52%) of shares.
Apple came a lowly third with 9.4% closely followed by Sony (7%) and Blackberry (6.7%).
However Samsung’s impressive performance is thanks to the high number of videos it has launched over the years, so it’s potentially a case of quantity rather than quality.
As we approach the end of Social Media Week, we caught the last session at Hearst with Beyond the Like for Lifestyle Brands with presentations by Richard Jones of EngageSciences, Eve Sangenito of Brandwatch, David St. John Tradewell of Econsultancy, We Are Social's Robin Grant and Craig Hepburn, Global Head of Digital and Social for Nokia.
One of the biggest takeaways was an urge for marketers to look beyond sheer numbers and to look at who is engaging and what actions these lead to. Why blanket market to 50,000 fans when only 9,000 are actually bringing in the majority of engagement, shares and revenue.
To celebrate the launch of our new digital marketing and ecommerce awards, #TheDigitals, I've rounded up six brilliant examples of innovation in mobile.
It follows a recent post that flagged up five great examples of social media marketing excellence.
To avoid any accusations of bias, these are all examples that fall outside the eligibility period for the current awards, but give an idea of the sort of thing we are looking for.
#TheDigitals are the new awards that recognise the best in digital marketing and ecommerce. Award entries must be submitted online before the deadline March 13, 2013.
How quickly fortunes change. Just eight years ago Nokia was the world’s leading smartphone manufacturer. Today it’s so far behind the competition that it trails beleaguered Blackberry in shipments to retailers.
A “challenger brand” is what Tejal Patel, global head of social commerce and performance for Nokia, now calls the company.
Last week almost 1,000 marketers attended the Metropolitan Pavilion in New York for Econsultancy’s JUMP 2013 event.
The agenda for the multichannel conference included speakers from Coca-Cola, Abercrombie & Fitch, Adobe, Nokia and IBM.
Obviously it’s not possible to condense all the different tips and recommendations from the whole day into one blog post, but here are a selection of the most interesting points and takeaways.
A number of them were taken from Twitter using the hashtag #cometoJump, and unfortunately not all the quotes were attributed correctly. If you can claim any of the soundbites or know who said them, please let me know in the comments...
Many brands have tried to nail it, but replicating e-commerce sites on Facebook doesn’t work. At least according to Nokia and Heinz.
At Facebook Marketing 2012 speakers from both brands said that while Facebook can be used as a platform for offering fans exclusive or limited edition products, it is a mistake to simply repliate existing storefronts.
We Are Social marketing director Tom Ollerton highlighted two Heinz case studies where the FMCG brand had used Facebook as a platform to sell new products to its fans.
Heinz wanted to sell just over 1m bottles of its limited edition Balsamic Vinegar Ketchup, so We Are Social recommended that an intial run of 3,000 bottles be sold exlusively through Facebook to build excitement around the launch.
In the patent war between two of the largest consumer electronics companies in the world, Samsung and Apple, Apple won another victory yesterday as US judge Lucy Koh kept in place a ban on sales of Samsung's Galaxy Tab 10.1 tablet.
What's more: last Friday, Judge Koh placed a ban on sales of one of Samsung's phones, the Galaxy Nexus.
My how the mighty have fallen.
RIM, once a household name thanks to the then-ubiquitous BlackBerry, has seen competitors, namely Apple, eat its lunch. And its future prospects look more and more bleak each day.