Generally speaking, US retailers seem to have adapted to Twitter more effectively than their UK counterparts, with some great examples of successful engagement with customers on the site.
Dell and Zappos are two firms that have often been given as examples, but there are plenty of others. For example, Threadless has managed to acquire an impressive 90,000 followers on Twitter by running competitions to design T-shirts.
I listed UK retailers on Twitter last week, and it was hard to get a list together, and many of the big names are missing. Creating a US list has been easier, but if I have missed any, let me know...
Amazon: http://twitter.com/amazon
Amazon Deals: http://twitter.com/amazondeals
American Apparel: http://twitter.com/americanapparel
BirthdayInABox: http://twitter.com/BirthdayInABox
Best Buy: http://twitter.com/BestBuyCMO
Build a Bear: http://twitter.com/buildabear
Buy.com: http://twitter.com/Buy_com
Dell Outlet: http://twitter.com/DellOutlet
Dunkin' Donuts: http://twitter.com/dunkindonuts
eLuxury: http://twitter.com/eLUXURY
Etsy: http://twitter.com/Etsy
Fitfuel: http://twitter.com/fitfuel
Ford (Head of Social Media): http://twitter.com/scottmonty
Geeks.com: http://twitter.com/computergeeks
JCPenney: http://twitter.com/askjcp/
MagicHat: http://twitter.com/magichat
Motorola: http://twitter.com/motodeals
NeweggMall: http://twitter.com/NeweggMall
Overstock: http://twitter.com/Overstock
PacSun: http://twitter.com/PacSun
PawLuxury: http://twitter.com/PawLuxury
PetsMart: http://twitter.com/PetSmartTLC
Starbucks: http://twitter.com/starbucks/
TJ Maxx: http://twitter.com/tjmaxx
Threadless: http://twitter.com/threadless
Urban Outfitters: http://twitter.com/UrbanOutfitters
Whole Foods Market: http://twitter.com/WholeFoods
WineEnthusiast: http://twitter.com/WineEnthusiast
Woot: http://twitter.com/woot
Zappos: http://twitter.com/Zappos
Reader comments (4)
1:03PM on 13th March 2009
A very helpful list here! I'm going to add it to my Social Media Case Studies Superlist. The Superlist also includes a link to Get Elastic's List of 110 Ways Retailers Are Using Social Media Marketing (Twitter and other other social media applications) if your readers are interested: http://www.interactiveinsightsgroup.com/blog1/social-media-examples-superlist-17-lists-and-tons-of-examples/
3:44AM on 16th March 2009
That's a great list. Nonetheless, I recently blogged about how many brick & mortar retailers are missing from this list!! Where are companies like Abercrombie & Fitch, Banana Republic, Old Navy, etc. It seems like very B&M retailers have jumped on board.
9:46AM on 23rd May 2009
That's a nice list. I'd be coming up with a similar list and would possibly give a link back to this list. Thanks Graham. :-)
10:32AM on 23rd May 2009
That's a nice list. I'd be coming up with a similar list and would possibly give a link back to this list. Thanks Graham. :-)
Log in to post a comment