Dave Wieneke

Social media campaign best practice: The Hartford’s Achieve Without Limits

There are few advertising campaigns that stop people in their tracks, and few if any of those are by insurance companies using social media.

That's why this use of social media and cause marketing is so impressive. Both because it was staggeringly effective from an engagement and brand perspective, and because it took place within a highly regulated industry.

by Dave Wieneke 23 September 2011 15:01pm 1 comment

Netflix fragments its brand in a self-made disaster

It can't be a fun week to be a marketer at Netflix. A year ago Netflix seemed unassailable.

Now its fate may be in the hands of the very Hollywood studios it bested and a 'pot-smoking guy' who owns its new brand on Twitter.

by Dave Wieneke 20 September 2011 12:02pm 1 comment

How Skype is key to Microsoft's future on the web

Microsoft's $8.5bn acquisition of Skype is its largest purchase, and it puts in to play its vision of a web based on social relationship, location, and application experiences.

Last night, Microsoft Online Services Division President Qi Lu presented the firm's view of the Web's future, which helps put the importance of the Skype purchase into perspective.

by Dave Wieneke 12 May 2011 13:12pm 3 comments

Auto industry accelerates with mobile computing

The experience of buying and owning automobiles is being remade in mobile channels. Apps, tablets, and new interoperability are changing how manufacturers and dealers connect with customers, and how we connect with our cars.

by Dave Wieneke 02 May 2011 16:57pm 0 comments

Multichannel precision marketing at the store shelf

If you knew which customers were making decisions right at the store shelf, or on a showroom floor, would you talk to them differently than someone doing research from home?

Of course. Increasingly marketers are reaching shoppers through mobile devices as they make retail choices in stores. There's a huge opportunity for digital marketing to come "inside the store" to provide realtime air support to help win sales.

by Dave Wieneke 26 April 2011 14:06pm 3 comments

How mobile commerce is reinventing the shopping experience

Mobile commerce is erasing the line between online and in-person shopping. I've been looking at the growth of this market and ways retailers are building their m-commerce future.

Retailers are seeing mobile shopping skyrocket. Mobile commerce sales in the US in 2008 were $400m. That number quadrupled to $1.20bn in 2009, and then doubled to $3.4bn in 2010.

Growth for 2011 promises to be nothing but explosive...

by Dave Wieneke 24 March 2011 11:07am 3 comments