Social networks have come a long way since Friendster, MySpace and Facebook jump-started one of the hottest online trends in the past decade.
A new Pew Internet & American Life Project report indicates that social networks have made great inroads with adults in the United States but still are predominantly the domain of teenagers and young adults.
Companies with exposure to online advertising are entering 2009 facing a lot of uncertainty.
Will the global economic slowdown result in drastic cuts to online ad spend as some have predicted? Or will online hold up well as others have predicted?
The past several days have seen several Google announcements.
Here's a run-down on the most important.
For Mac users who didn't feel a lot of love from Google when it released its browser, Chrome, and only included PC users in the fun, things are about to change.
A version of Chrome for the Mac is reportedly on the way and Google has released an experimental Quick Search Box for the Mac.
It's a question that most bloggers grapple with at some point: how frequently should I blog?
If you don't post often enough, you risk losing your audience. If you post too much, you risk posting for posting's sake.
M&A activity and investments in the interactive ad industry
declined in 2008 according to a new report issued by Petsky Prunier.
Deals were down 29% and acquirers and investors spent five times less than they did in 2007.
Many advertisers were disappointed and angered last week when it
was widely-reported that Yahoo has changed its 'Sponsored Search and
Content Match Program Terms' to permit Yahoo to automatically make
modifications to the campaigns of its advertisers.
2009 is shaping up to be an interesting year for the newspaper industry.
As the economic downturn accelerates the severe declines in print
revenue most major newspapers have been experiencing, the imperative
for change will only get stronger. Indeed, 2009 may be a make or break year for many of them.
Who said that funding wouldn't be available to startups in the downturn?
Balderton Capital, which was formerly Benchmark Europe, made $140mn
when portfolio company Bebo was sold to AOL and a small fortune when
another portfolio company, MySQL, was sold to Sun. Its other
investments have included Betfair, the UK's most popular betting
exchange, and Yingli Solar, a Chinese solar company that is now public.
Last week I discussed the ongoing debate around the use of paid links
for SEO. As I noted, there seems to be a growing consensus that the use
of paid links is a risky proposition.
Most SEOs, even those who still utilize paid links, tend to agree -
building links the old-fashioned way (i.e. earning them) is the best