Posts tagged with 'AdWords'
Here's a quick look at some search terms and paid ads ahead of Father's Day.
Some ads were optimised but dry, others made me laugh unintentionally, and some targeted the longer tail.
The way we search for things is changing. We don’t use keywords on their own anymore; we ask questions of Google in a more conversational way.
Google is getting better at understanding the context of what we’re looking for, and developments like Knowledge Graph and enhanced campaigns are a direct result of that contextual understanding.
As a result, what advertisers do in AdWords is changing too.
Google acknowledged today that its new ad format, AdWords Image Extensions, is now available in a wider beta.
There's not been that many pick-ups on this new ad format just yet but am sure with the wider beta adoption more will come. Now, what's the big deal you may ask? Using imagery to support the sales and marketing process is as old as time itself.
Ground-breaking? No. But it has potential to improve qualitative metrics.
A well known and much discussed component of producing effective paid search campaign management is testing, with the ultimate aim of improving the performance of keywords towards a better ROI or a lower CPA.
There are a number of approaches to this that can be effective, though in my opinion we find there’s one specifically that provides real value for our clients.
Google AdWords managers can now make use of a unique platform that will control when your adverts are displayed depending on the weather.
WeatherFIT is a cloud-based piece of software that delivers AdWords adverts based on real-time localised climatic conditions.
The PPC tool retrofits to existing AdWords accounts and uses real-time data from the Met Office to control which adverts are shown based on the weather.
Adverts will only show if they meet the weather criteria you set.
Yesterday evening Google published a blog post that unveiled Enhanced Campaigns - one of the biggest changes to AdWords in years.
It means that advertisers will be able to target people based on the time of day, their location and the device they are using.
The idea is to simplify AdWords by allowing users to manage their campaigns in one place, but it also means that advertisers no longer have the ability to run mobile-only campaigns.
To find out more about the new Enhanced Campaigns, I asked several search experts for their views...
Within the last hour Google has announced what is being described by many commentators as one of the most fundamental changes to Adwords in years.
The focus of the change is to enable advertisers to target people at the right time, in the right place, with the right advert and call-to-action. Effectively, the structuring of Adwords campaigns is becoming device independent, removing the ability to have specific mobile, tablet or desktop targeted campaigns.
This is a hugely important update - and mindset change - for any advertiser who is investing in PPC.
The 2012 holiday shopping season was one for the online retail records and that led to a very merry Christmas for Google, which reported its fourth quarter earnings yesterday.
All eyes were on the search giant, which failed to deliver in the third quarter, much to the disappointment of Wall Street.
But there was no disappointment this time as the company delivered $14.4bn in revenue, a 36% year-over-year increase, and earnings of $2.9bn, up from $2.7bn in the same quarter a year ago.
Billionaire hedge fund manager Bill Ackman believes that Herbalife, a multi-level marketing company, is an illegal pyramid scheme.
And he says not just talking: he's shorted Herbalife stock, which is publicly-traded, to the tune of $1bn.
AdWords has made some giant steps forwards in 2012, but I still have a fairly substantial list of additional features that I would like to see soon.
So here I present my AdWords wishlist for 2013: