A number of well-known retailers are making basic mistakes with postcode validation which could be increasing their checkout abandonment rates.
Users are prone to make errors when completing web forms, and anticipating and dealing with common errors can minimise the risk that user frustration will lead to them abandoning the checkout.
I'll look at one common error, which many sites fail to account for. An oversight which may be increasing their checkout abandonment rates...
The $329 iPad mini may be selling like hotcakes, but that isn't fazing one of Apple's biggest competitors in the tablet market. According to Amazon, the Kindle Fire HD has not only survived the launch of a smaller, cheaper iPad, it's actually thriving.
That may suggest that the iPad mini and Kindle Fire HD aren't really competing with each other, but don't tell that to Amazon. The online retail giant thinks that the iPad mini is a juicy target and is using its homepage to prove the point.
Argos has announced plans to reposition itself as a ‘digitally-led business’ in the face of falling sales and profits.
The new plan, which will cost around £300m over the next three years, involves reducing the emphasis on catalogues as well as closing or relocating 75 stores.
Our new report, How The Internet Can Save The High Street, looks at how brick-and-mortar stores can use digital channels to help drive sales, and it’s not difficult to see why Argos views digital as the way forward.
In the 26 weeks to the beginning of September Argos' multichannel increased to 51% of total sales, while online ‘check & reserve’, at 30% of total sales, remains the fastest growing channel.
Furthermore, mobile shopping represented 7% of total sales, contributing in excess of £100m of sales in the period despite the fact that Argos doesn’t have a transactional mobile site.
Amazon is the master of online retailing, and is proving that it's capable of making it easy for consumers to find and buy whatever they're looking for across digital channels.
But don't let Amazon's ecommerce dominance fool you: the company's ambitions extend well beyond simply selling product. Increasingly, the company is looking to take advantage of its position to extend its reach into new markets, including, now, advertising.
Along with eBay, Amazon was one of the first brands to see the early potential of mobile commerce and is now leading the way in terms of innovation and mobile sales.
Its mobile site and apps have been a huge success and helped it to both maintain its dominance of e-commerce and extend its market reach.
Part of Amazon’s success on mobile is obviously attributable to its reputation as a trustworthy online retailer, but that doesn’t tell the full story. Other well-known brands haven’t adapted to m-commerce with the same urgency or focus on user experience and are now playing catch up.
So here we look at 12 reasons that have contributed to Amazon’s success in m-commerce...
A recent study looking at which retailers offer the best multichannel customer experience found that consumers liked the fact that Amazon synchronises its shopping basket across its desktop site and mobile app.
So, if you add a DVD to your shopping basket online it immediately adds it to the app as well. This makes perfect sense, and fits with the way people research and switch between channels.
It’s a feature that is quite easy to miss, but is a great example of offering the customer a consistent experience across different channels rather than viewing desktop and mobile in isolation.
To find out whether or not it is common practice, I looked at the iPhone apps for eight other retailers to see whether they offer the same function...
Selling products online can be a lucrative business, but it's typically not an easy one, particularly for small merchants. While the internet helps address some challenges, like finding customers, margins can be tight and merchants often struggle with cash flow.
Enter Amazon, the 800-pound gorilla of ecommerce. Already a significant source of sales for some merchants through its Amazon Marketplace, the Seattle-based company is now positioning itself to be an even larger fixture in the lives of many businesses with the launch of a service called Amazon Lending.
Reviews are a great way to increase your conversion rate but the reason we see them fail to have an impact is often down to execution.
The efficacy of reviews depends on the system design i.e. how the reviews are rated, the ease of rating, how they are displayed.
One reason people resort to reviews is to reduce risk and avoid post purchase regret.
This article looks at the contrast between a weak and strong review, and provides three simple questions you should ask to strengthen your product reviews and close more sales.
At Econsultancy we often write about how you can experiment with different types of content with your marketing efforts so we thought we'd take our own advice and try our first Google Hangout: Finding Your Relevance with Email. We will be streaming this through our YouTube channel this Thursday, September 20 at noon EST.
In short, our Google Hangout will be like a conference panel, except no one needs to travel. It will feature:
- Nicole Delma, Director of Email Marketing of J. Crew
- Donald Parsons, Director of Global Email at Amazon
- Morgan Stewart, co-founder and CEO of Treadline Interactive
- And our own Stefan Tornquist, VP of Research, who will be our moderator
This session came about as we believe marketers are numb from hearing that they need to be relevant. Combat that by joining our experts to discover their secrets in creating email that is appointment viewing in the inbox.
Keep your marketing simple, and – trust me – consumers will engage. In a technology landscape that’s continues to morph and grow more complex by the day, remember to keep your value proposition clear to users.
Focus on simple. Focus on consumers. Focus on creating usefuland compelling advertising that is in the interest of consumers.