New York Times | Internet Marketing Blog

Seven things companies can learn from the Tesla-New York Times dispute

Recently, the New York Times published a review of the Tesla Model S electric car.

The review, written by a well-known journalist, John Broder, was titled Stalled Out on Tesla's Electric Highway, and as the title suggests, was not favorable to Tesla. According to Tesla CEO Elon Musk, a well-known entrepreneur, Broder's review was, amongst other things, "bogus." Not one to shy away from the spotlight, Musk took to the web to prove he was right.

by Patricio Robles 19 February 2013 16:02pm 2 comments

Three reasons why Twitter's Vine is the future of content marketing

Yesterday Twitter's CEO Dick Costolo tweeted a six second video clip of himself making steak to his 1M+ followers.

This is a big deal to many because it was using the tech behind Vine, a video sharing startup acquired by Twitter.

It should be a big deal to content marketers everywhere because it's a glimpse into the future.

by Ryan Sommer 24 January 2013 14:54pm 12 comments

2013: the year of paid content?

Paid content is and has been a big business -- if you're in the right market.

Unfortunately for consumer-oriented news organizations, the right market isn't their market.

But could that be changing?

by Patricio Robles 04 January 2013 16:23pm 0 comments

How fragmented information is affecting consumers

In 2009, the internet was a much simpler place. A consumer would perform a search on Google and voila, content from an unlimited amount of sources would appear.

Consumers would choose the information that they deemed to be the most pertinent to their needs, transact, and all was well in the world.

by Jennifer Dunphy 11 July 2012 14:22pm 5 comments

Q&A: Spruce Media's COO Lucy Jacobs on Facebook ads and success metrics

Last week, Facebook announced their new Preferred Marketing Developer (PMD) program. This was a merger of the Preferred Developer Consultant (PDC) program and the Marketing API Program (MAP) which have been running for three years.

These programs connected brands with developers to help them optimize social plugins, build apps on the Facebook Platform, develop strategies, and manage ad campaigns for Facebook Pages.

One of the companies that has been built around the Facebook Ad space is Spruce Media. According to their website, it has a mission. Spruce Media believes Facebook will change the future of advertising so it has created a platform to help advertisers thrive on Facebook ads.

We had a chance to talk to Lucy Jacobs, COO of Spruce Media, to talk about how the company works with Facebook, Facebook best practices, how Facebook has changed the ad space and benchmarks for success.

by Heather Taylor 26 April 2012 22:27pm 0 comments

New York Times cuts free articles to 10 per month

Can paid content save newspapers? For many newspapers, there is good reason to be skeptical.

But trying to get readers to pay for content is a necessary move and naturally, major dailies like The New York Times are having an easier go of it.

by Patricio Robles 20 March 2012 15:23pm 0 comments

Are newspapers in the US doomed?

The past decade has been tough for newspapers, but many newspaper execs are arguably more upbeat about the future than one might expect.

There may be a need for that optimism, but it might also be completely unfounded if new figures about newspaper revenue in 2011 are any indication.

by Patricio Robles 19 March 2012 19:01pm 0 comments

Will relationship building cost newspapers too much?

The New York Times is giving pay wall skeptics reason to reconsider their skepticism. Despite questions about the company's paywall strategy, the daily has managed to lure some 325,000 paying subscribers.

That's good news for a newspaper that some believed might not survive.

by Patricio Robles 06 February 2012 18:15pm 1 comment

B&N discounting, giving away NOOKs to sell content

In the battle for the future of the tablet market, Amazon - with the Kindle Fire, may be a top contender for the lead row. But another retailer, Barnes & Noble (B&N), isn't ceding anything to its etail rival.

Yesterday, it announced that customers who pony up $120 for a one-year subscription to the digital version of PEOPLE Magazine will receive a $50 discount on the NOOK Tablet, bringing its price down to that of the Kindle Fire ($199). Customers who purchase a $240 annual subscription to the New York Times (NYT) can have a NOOK Simple Touch for free, or a NOOK Color tablet for $99.

by Patricio Robles 10 January 2012 11:09am 0 comments

Huffington Post follows Forbes into branded blogging

The Huffington Post UK is launching branded blogs at the start of next year, mirroring a service already offered by its US counterpart and Forbes.