Last week I came across a great thought-provoking article by Carrie Hill on Search Engine Land outlining a few underutilised ways of implementing schema.
Much of the article was technical common sense until I read the words: Schema Now, Not Later.
Anyone that has read my previous posts on Econsultancy (especially those on the Knowledge Graph) will know of my love of all things structured, which is why it was such a joy to hear others lauding the virtues of schema.org mark-up.
Google recently released a blog post outlining how Schema.org organisation mark-up can be used as a way for publishers to tell Google which preferred logo they’d like to appear against their search results.
This had previously been available to brands on Google+ but its availability has been extended following a shift in behaviour by the search engines to try and display this information in a completely new way.
Google was rather busy last year with algorithm updates and product launches, but that didn’t stop it from taking strides towards the “internet of things” and a more semantic web.
As I wrote in my recent search engine analysis 2012 saw Google announce to the UK one of a number of aggressive product announcements that may well prove to become the most game-changing (in the long run) in terms of the web.
Enter the Knowledge Graph, a database of over 570m of the most searched-for people, places and things (entities), including around 18bn cross-references. A truly impressive demonstration of what a semantic search engine with structured data can bring to the everyday user.
More than 75% of searches in July resulted in clicks through to websites, underlining just how adept search engines are at delivering relevant content.
Stats from Experian Hitwise show that Bing and Yahoo had the highest proportion of ‘successful searches’, meaning searches that resulted in a click-through, with 84% and 86% respectively.
Ask and Google both achieved a success rate of 76%, however it should be noted that it is increasingly common for Google to give users the answer to a query without them having to click on something.
As part of its new Knowledge Graph that was rolled out in May, Google now shows information relevant to search queries in a column to the right of the search results.
Some advertisers may be questioning their investments in paid Facebook ads, but even the brands most unhappy with Facebook's paid advertising offerings are, by and large, continuing to spend big bucks on their Facebook Pages.
Those Facebook Pages may not technically be owned media, but Facebook Pages are free, and brands have more control over them than anything else on Facebook, so they're often treated like owned media.
As a web analyst, I have been playing around with Google Analytics for many years now and have increasingly enjoyed watching and waiting for new features that a)add better ability to gain insight about a web business and b) make my life easier!
Features such as custom variables and event tracking have been an absolute gift in terms of being able to understand who visits my clients’ websites, which features are interacted with and what value this delivers my clients.
Frustratingly of course, there are areas where things could just be a little bit better and that’s where (in all honesty) we get to have some fun by re-working the way Google Analytics delivers data by creating hacks and being creative with filters.
Just three months after it was downgraded as a penalty for alleged 'black hat' link-building techniques, US department store J.C. Penney has recovered its organic search visibility on Google.
How the retailer achieved this provides a good example of how Google penalties work.
Whether you’re a copywriter, marketer or fully fledged SEO ninja, the
chances are that your optimisation will be primarily focused on the
larger search engines.
More people use Google and Bing, so they’ll be
your primary sources of revenue. However, there comes a time in every
campaign's life when results level off. At times like this it’s worth
taking time to consider other search engines.
There’s is no
shortage of them available, and while they don’t have quite the same
audience share, they can still provide you with a healthy traffic boost.
of the search engine optimisation work e-commerce sites undertake
require a certain level of technical understanding which is where SEO
consultants can shine. Other parts need some common sense and an eye
Here are five SEO mistakes e-commerce sites make, so that you
don't have to make them...
Having spent time improving your SEO, building natural links and
optimising on site elements then I bet you cannot wait to see the
results. If you're anything like most people (including yours truly),
you'd look at traffic to your site as an indication of how well you've
done. Although the end result is higher numbers of visitors to your
site due to better ranking, it might be while before your ranking will improve.
On the other hand by using Google
Analytics it's easier to see short term improvement in your SEO by
extracting hidden data gems so it's really a question of knowing where
to look. Here are four tips...