Posts tagged with 'YouTube'
There’s so much talk about social media that it is easy for people to become cynical, perhaps losing track of the fact that it can have a positive impact on your business.
So how can you determine whether a social media strategy is proving beneficial to your business? How do you know that it is working out for you? And is now really the best time to find out?
Rather than focusing on individual social media campaigns, I’d like to look at social media measurement from the perspective of a business that a) buys into social media, b) commits to it over a period of time, and as such c) has an integrated social media strategy. You people know who you are!
As we've discussed here at Econsultancy before, United States President Barack Obama loves social media. He used it with remarkable success during his campaign and he's using it as president.
But the popular website he used to serve his weekly video address on WhiteHouse.gov has unceremoniously been ditched.
From YouTube to Hulu and everything in between, there's no questioning that online video is big. So big that one might assume it's threatening the role of television.
Not so according to two new reports indicating that online video has a long way to go before it eclipses the television.
A Twitter account is free to set up, and keeping it updated doesn't need to take too much time and effort, so some charities are now making to use the site for fundraising and increasing awareness of their causes.
In the UK, I have found Twitter accounts for Oxfam, War Child, Greenpeace, though there may be others. One charity making excellent use of Twitter for promoting its cause is Dog's Trust.
I've been asking Alex Goldstein, the charity's social media and community editor, about Dog's Trust's use of Twitter and her tips for other charities....
If 2008 was the year when everything was coming up ad networks, 2009 may well be the year of branded video entertainment.
Interactive channels are rapidly closing the purchase influence gap between TV and Web-based forms of advertising and marketing, while meanwhile the small screen is assuming more or less equal precendence with the boob tube. (Just consider the number of people who wached the inauguration of Barack Obama online this week.)
When Google acquired YouTube for $1.65bn in October 2006, many expected that the popular video sharing website would eventually fall into a profitable business model.
More than two years later, Google is trying hard as ever to monetize YouTube. While it's come a long way, all indications are that it still has a long way to go.
Video search engine Truveo has released an updated version of its iPhone app with new features and 'Intelligent Query Completion' to improve the search functionality.
Since iPhones are sold with YouTube pre-installed, the app already has some strong competition to overcome, though users have viewed some 3m videos through the app since it launched in July last year. I've been trying out the updated version of Truveo's app and seeing how it compares to YouTube.
In this rough economy, it's now apparent to just about everyone that marketers are cutting back and looking to get the most bang for their buck.
Many expected this would be a boon to search engines since paid search advertising is easy to measure, quantify and analyze for ROI.
In denying a motion for summary judgment requested by Universal Music
Group (UMG) against online video service Veoh, a Los Angeles court
became the latest court to interpret the Digital Millennium Copyright
Act (DMCA) in favor of a web service that offers user-generated video
At issue is whether or not Veoh was eligible for the Safe Harbor
provisions of the DMCA. Veoh, like YouTube, transcodes videos its users
upload into the Flash Video Format (FLV). Universal Music Group argued that this made Veoh ineligible for DMCA
protection because this transcoding essentially made Veoh an active
party to the copyright infringement alleged.
comScore reported yesterday that Americans watched 34% more online
videos this past November than they did a year ago in November 2007. This amounts
to a whopping 12.7bn videos watched in a single month.
Google properties, which include YouTube, remained the top online video
destinations, drawing nearly 98m unique viewers and accounting
for just over 40% of videos watched.