YouTube | Internet Marketing Blog

Social media in 2013: the year we finally go “beyond the like”

Social media is not the new kid on the block anymore but it's still a growing channel and 2013 will see a number of changes - or so our industry experts think. Brands are starting to realise the importance of this channel and are looking for real numbers to back up the claims of agencies and social media experts.

The continued growth of content will affect how people use and interact with social media and the beands using it. And now that we can collect more specific and individual data through social media, this content will become even more effective.

by Heather Taylor 21 January 2013 16:45pm 2 comments

Three things you can cut from your social marketing plan

If you need to create a social media marketing plan for your business in 2013 you'll be smart to cut these three strategies completely out of your budget, providing they meet these "tough love" performance criteria.

This is the year when content marketing and social media focuses like a laser on leads and sales. Or else.

by Jeff Molander 08 January 2013 16:24pm 21 comments

Will social TV and the second screen move beyond advertising in 2013?

Though the definition of social TV does expand beyond second screening to the advancement of technology in our TVs themselves and the interaction with programming, it still often relates to how consumers use their tablets and mobiles while watching traditional TV programming.

With the rise of video in 2013, it is only natural that we will continue to look at our relationship and interaction with all of our devices. As the use of mobile while watching TV is steadily increasing, 2013 may bring more overlapping content that moves beyond advertising.

by Heather Taylor 04 January 2013 16:30pm 0 comments

The rise of video in 2013

As companies further embrace the need for content, video is becoming a bigger part of editorial calendars and content teams.

Gone are the days of shooting a 10 minute interview and slapping it up on YouTube. Consumers' tastes have become more sophisticated and short form video content has become our brain candy.

But what will 2013 bring the industry in terms of video?

by Heather Taylor 03 January 2013 12:55pm 1 comment

Why YouTube advertising is worth another look

YouTube is the most social of Google’s channels. `if you’re targeting niche markets, it can work well to drive targeted traffic to your site, for fairly low cost.

So much has changed on YouTube in recent months that it’s really worth another look for PPC.

It's also fairly straightforward: the hardest part is creating the video. Even that can be simpler than you think. You don’t always need a professional videographer, or a huge budget.

If you choose the right format and targeting method, simple things like customer testimonials, information and instruction videos can work really well.

by Alistair Dent 02 January 2013 09:23am 8 comments

Facebook prepping News Feed video ads: report

Facebook's drive to monetize its massive user base has caused Instagram's first major backlash. Upset with changes to Instagram's terms of service which would allow the company to leverage user data and content in ads, vocal Instagrammers rose up and said "That's not cool!"

While it remains to be seen whether this Instagram backlash has a short half-life, things could get worse for the world's largest social network next year if it rolls out News Feed video ads.

by Patricio Robles 20 December 2012 15:19pm 1 comment

General Mills makes holiday food social

This week is a mixed bag of cars and music in our weekly showcase of The Dachis Group's Social Business Index. Our focus is on two well-known brands – General Mills and Kia Motors - as analyzed by the team at the Dachis Group.

We'll also take a glimpse at the top twenty brands on the Social Business Index, a real-time ranking of more than 30,000 global brands based on their performance in the social space, to see how the biggest brands in social are faring.

by Heather Taylor 17 December 2012 15:30pm 0 comments

Six simple social media tips to get you noticed

There are loads of ways to stand out on social media platforms, but frankly nothing beats due diligence and knowing what the hell you’re doing does it?

I spend a lot of time monitoring all of Econsultancy’s social feeds, and there are a number of small mistakes that I see pop up regularly.

They’re all easy to remedy and fixing them will make your social posts look cleaner, tidier and all-round more professional.

With that in mind, here’s one tip for each of the major platforms that you can use every single day...

by Matt Owen 12 December 2012 10:25am 14 comments

Betty Crocker fans go wild for Elf on the Shelf bait recipe

This week Christmas is slipping into the mix alongside some inspiration sports brands in our weekly showcase of The Dachis Group's Social Business Index.

Our focus is on three companies – V.F. Corp, General Mills, and Woodman Labs known for their brands Vans, Betty Crocker and GoPro - as analyzed by the team at the Dachis Group.

We'll also take a glimpse at the top twenty brands on the Social Business Index, a real-time ranking of more than 30,000 global brands based on their performance in the social space, to see how the biggest brands in social are faring.

by Heather Taylor 07 December 2012 14:38pm 0 comments

The ultimate social media image sizing cheat sheet

With all the recent changes to our favorite (or not so favorite) social networks with Facebook covers, Twitter header images and YouTube branded channels, businesses have had to redesign their images and rethink of how they represent themselves visually online.

This gave way to a lot of new creative campaigns on Facebook, Google+ and Pinterest but is has led to a lot of social media managers scrambling to get the images just right.

by Heather Taylor 29 November 2012 13:18pm 31 comments