|Job Title||Managing Partner|
|Registered Since||26 Sep 2013|
|Areas of Expertise||Online Advertising, Strategy & Operations, Data & Analytics|
About MeThroughout my career, I've focused on two fundamental areas: what businesses need to succeed and what customer’s want from a brand. I believe that marketing can connect and satisfy both needs but not with the existing framework.
The current popular methods for planning and measuring digital media are insufficient - we need to disrupt the status quo to impact overall business profitability and brand equity.
That's what I've spent my career on – helping build companies and making them profitable. In 2001 I founded MakeBuzz and since then have worked with over 250 leading companies, including Vodafone, Target, United Airlines and Oreck.
With MakeBuzz, I helped transform Performics from an affiliate platform into the largest SEM firm; it then sold to Google as part of the DoubleClick deal. I also helped built up direct mail company Mokrinski for sale by installing digital capability.
I am especially interested in how disruptive innovation can help drive business profitability through marketing efforts. My three patents in marketing automation address this work and I am a frequent speaker at worldwide Google and industry association events on the subject.
Right now most digital media, especially branding media, is undervalued because of how it's measured. It's been relegated to play the role of Direct Response media only.
MakeBuzz software seeks to remedy this, helping clients identify and target their customers' real social circles and measures effects according to overall sales and profits. It’s called an 'Impression to Profit' model - and it's the future of how we’ll measure and scale digital marketing.