| Date | 20th March 2013 (9:00am – 6:00pm) |
|---|---|
| Venue | Emirates Stadium - Highbury Suite, London, United Kingdom |
| Duration | 1 day |
| Cost | Free |
About the event
Overview
Digital Cream B2B is now fully booked.
We are keeping a waiting list and will be in touch should we have any cancellations.
Register your interest if you would like to be on the waiting list.
Running alongside Digital Cream London, Digital Cream B2B is an exclusive invitation-only roundtable event for senior client-side B2B marketers to learn from each other about the latest best practice, and discuss the reality of what's working and what's not.
This is not your average one way conversation B2B conference. Digital Cream B2B is a unique opportunity to air specific challenges faced by B2B marketers.
It’s a 'hands-on' event where you have a say in the conversation …and the more you engage, the more you learn. You will network and learn from peers across various industries through specialist discussions and debate.
NB. It's Chatham House Rules so what's said at Digital Cream B2B, stays at Digital Cream B2B.
Roundtable Format
The topic-focused roundtable format allows you to discuss a number of subjects that are most relevant to you and find out from your peers how they are addressing the challenges and opportunities you are also facing. These typically include questions around best practice, measurement, ROI, resourcing, supplier selection, recruitment, business processes, budgeting, trends etc.
There are three roundtable sessions of an hour and a half each. Each roundtable is moderated and focuses on a particular topic with the roundtable attendees proposing specific questions or challenges they wish to discuss on that topic in the time available.
So the specific agenda for each topic roundtable will depend on the input of the delegates.
Choose your Topics
Following are the list of topics for discussion - when booking you can choose any 3 from these. If there is a topic you'd like to discuss which is not listed here then you can suggest it when registering.
- B2B Content Marketing Strategy
- B2B Data - The impact of data collection
- B2B Social Media
- Campaign Attribution - Methods, technology, processes and challenges
- Customer Experience & B2B Conversion
- Digital Skills & Your B2B Business
- Email Marketing for B2B
- Integrated Search for B2B (SEO/PPC)
- Marketing Automation
- Mobile for B2B
Looking for the B2C table topics? Our parallel event, Digital Cream covers a series of topics specifically for B2C markets and products that can sell off the page. See the B2C table topics.
Programme
|
08:15 - 09:20 |
Registration & Coffee |
|
09:20 - 09:35 |
Introduction from Ashley Friedlein, CEO of Econsultancy |
|
09:35 - 11:05 |
Roundtable Session 1 |
|
11:05 - 11:45 |
Morning Coffee Break and Networking |
|
11:45 - 13:15 |
Roundtable Session 2 |
|
13:15 - 14:15 |
Lunch & Networking |
|
14:15 - 15:45 |
Roundtable Session 3 |
|
15:45 -16:00 |
Closing Comments from Ashley Friedlein |
|
16:00 - 18:00 |
Drinks and Networking |
Who should attend?
Digital Cream is free to attend for senior client-side B2B marketers.
Delegates will have responsibility for managing or buying services for their marketing or ecommerce activities as well as want to discuss their issues, challenges and pain points with peers. A limited number of people from each company may attend and priority will be given to the most senior job titles.
Each registration for Digital Cream B2B is subject to approval – we will let you know in due course whether your place has been confirmed.
Who is coming?
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Venue
Emirates Stadium - Highbury Suite
Holloway Road Station (Piccadilly Line) is a short five minute walk from the ground; just exit out of the station, turn right, and cross the main road towards to university at the traffic lights. Head straight down Hornsey road, you will see the stadium up ahead. At the mini roundabout, take a right and cross over towards the stadium at the crossing. Walk up the steps and follow the stadium round to the left. A couple of minutes along, you will see the Highbury Suite on the right-hand side.
Arsenal (Piccadilly Line), Finsbury Park (Victoria / Piccadilly Lines and overground rail) and Highbury & Islington (Victoria Line, North London Line, overground rail) stations are also nearby to the Emirates Stadium. From any of those stations, just follow signs to Stadium, once in the stadium, follow signs to the West Stand to gain access to the Highbury Suite.
Kings Cross is the main station for overground rail and is also served by many underground lines. To get to the stadium from Kings Cross connect with the Piccadilly Line to Holloway Road Station.
Cost details
This event is free to attend but is by invitation only and is for senior client-side in-house B2B marketers only.
Each registration for Digital Cream B2B is subject to approval – we will let you know in due course whether your place has been confirmed. A limited number of people from each company may attend and priority will be given to the most senior job titles.
Enquiries
Now in its seventh year, Digital Cream is a global series of invitation-only peer-to-peer roundtable events taking place in London, New York, Singapore, Sydney, Melbourne and Shanghai.
For details on Digital Cream B2B London, contact Christine Busette christine.busette[AT]econsultancy.com or 0207 269 5081.
For sponsorship enquiries, please contact: Danyon Billings at danyon.billings[AT]econsultancy.com or 0203 142 8154.
