10 January 2012 10:10am
I'm an undergraduate student currently writing a dissertation about digital marketing communications in the financial services industry.
As part of my research I have developed a short, multiple choice questionnaire in order to collect information. I would greatly appreciate if you could spare 5 minutes to complete the questionnaire. It is completely anonymous, and all your responses will be treated with the greatest confidentiality.
I am hoping to find some very interesting findings about the topic, which support some of those which I've found on eConsultancy already.
Thank you :)
Technical Project Manager (MBA, MBCS, CITP, CEng) at Naxtech.com
11 January 2012 09:34am
A 90-page report about multichannel campaign management aimed at both digital and traditional marketers. This buyer's guide contains an analysis of market trends, tips on finding the right supplier and profiles of 10 leading vendors.
This report written by Econsultancy MSc Digital Marketing Communications graduate Mark McGee is based on the findings from his dissertation titled 'The Presentation Style of Web Analytics Data and Decision-Making'. The report tests the hypothesis that an infoposter (infographic) would have a detrimental effect on decision-making ability and quality. The findings of the research implied that there was no discernible difference in the ability of digital marketing professionals to make a decision using either raw data in a tabular format or as an infoposter.
Free market research on digital marketing
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