Infographics

Infographic: Key Digital Trends for 2013

The Key Digital Trends for 2013 infographic looks at what marketers see as the most important trends in the next 12 months. The infographic sums up the key findings of the eighth Quarterly Digital Intelligence Briefing, produced in association with Adobe.

Infographic: Making Sense of Marketing Attribution

The Making Sense of Marketing Attribution infographic shows how companies are using marketing attribution, what the barriers to success are and the five steps companies need to take to master attribution. The data in the infographic is taken from the seventh Econsultancy / Adobe Quarterly Digital Intelligence Briefing.

Infographic: Managing & Measuring Social - A Guide to Enterprise Usage

The Managing & Measuring Social infographic shows what companies are using social for, how well they understand social ROI and what the barriers are to harnessing social data. The data in the infographic is taken from the sixth Econsultancy / Adobe Quarterly Digital Intelligence Briefing.

Infographic: Real-Time Bidding (RTB) Ecosystem

The Real-Time Bidding (RTB) Ecosystem infographic looks at the different types of companies across the RTB landscape, including demand-side platforms (DSPs), trading desks, supply-side platforms (SSPs), data partners, and ad verification / brand protection platforms.

Infographic: The ROI of personalisation

Ther ROI of Personalisation infographic shows how companies are personalising the web experience and how they are measuring ROI. The data in the infographic is taken from the fifth Econsultancy / Adobe Quarterly Intelligence Briefing.

EU Cookie Law: The conundrum in numbers

This infographic highlights the key statistics relating to the EU 'cookie law'. Two of Econsultancy's studies are included, which reveal what consumers and marketers think about cookies / the new law.

The EU e-Privacy Directive requires all UK website owners to amend their website by 26 May. Website owners have been mandated by Europe, and the ICO in the UK, to provide better guidance to visitors about how cookies are used.

The infographic includes stats and tips from Econsultancy's best practice guide 'EU Cookie Law: A Guide To Compliance'.

Infographic: The Mobile Ecosystem

Infographic: The Mobile Ecosystem offers statistics, trends and stakeholder information about the rapidly evolving world of mobile in an easy to scan graphical interface. By skimming through this infographic, you'll get a snapshot of mobile app growth, mobile ad spending, and user behavior. Also included is a list of the top mobile producers in 2011, mobile search providers, mobile marketing agencies, mobile legal resources, as well as top tablets and smart phones. If you're looking for senior level buy-in for your mobile marketing ideas, this infographic can be the perfect leave behind.

Infographic: The State of Social Gaming

The State of Social Gaming infographic looks at the different types of companies across the social gaming landscape, including game developers, gaming analytics specialists, virtual currency and payment providers, and in-game advertisers, plus much more.

Featured Research

Paid Search Marketing (PPC) - Best Practice Guide

Coming in at over 300 pages in length and almost 120,000 words long, Econsultancy's newly-updated Paid Search Marketing (PPC) Best Practice Guide covers everything you need to know about paid search advertising. The guide will help beginners and experts to plan, create, launch and optimise paid search campaigns and maximise their return on investment. This guide has been thoroughly updated to include best practice around mobile paid search, integrating paid search with other channels (including offline), and takes into account Google's new Enhanced Campaigns function.

Marketing Budgets 2013

The Marketing Budgets 2013 report, published by Econsultancy in association with Responsys, looks at how companies are budgeting for both digital and offline marketing channels this year. The report also looks at the ability to measure return on investment across these channels, and which types of marketing technology companies are most likely to be investing in.

Quarterly Digital Intelligence Briefing

Econsultancy's Quarterly Digital Intelligence Briefings, sponsored by Adobe, look at some of the most important trends affecting the marketing landscape. The latest report, published in January 2013, examines some key digital trends for 2013, outlining the challenges and opportunities which organizations are (or should be) paying close attention to.

Online Measurement and Strategy Report 2012

The fifth annual Online Measurement and Strategy Report, carried out in association with web analytics consultancy Lynchpin, contains a comprehensive analysis of issues affecting the web analytics industry and valuable insights into the use of analytics and business intelligence tools.

State of Social Report 2011

Econsultancy's State of Social Report, produced in partnership with LBi and bigmouthmedia, is the most comprehensive study of its kind around the strategies, tactics and websites companies are using to harness social media for marketing, sales, customer service and other business objectives. The research, based on a survey of more than 1,000 companies, benchmarks budgets, resourcing, measurement and barriers to success ... plus much more.