Pinterest for Business: A Best Practice Guide
This report is aimed at companies and individuals who are thinking of joining Pinterest and want to find out more about the social platform, as well as people who are currently using Pinterest for business, and want a deeper understanding of best practice.
Social Media Management Systems Buyer's Guide
The second edition of the Econsultancy Social Media Management Systems Buyer's Guide, relevant for a global audience, is an invaluable resource for client-side marketers and suppliers who want to understand this market and invest in SMMS technology and services. This guide looks at market trends within this sector, with profiles of the leading social media management vendors as well as advice for buyers looking for an SMMS provider.
Customer Relationship Management in the Social Age: A Best Practice Guide
The Customer Relationship Management in the Social Age Best Practice Guide, written by experienced eCRM and social CRM strategist Andrew Campbell, aims to help CMOs develop a future-proofed eCRM strategy, which will involve combining the best of traditional eCRM practices, tools and techniques with the rapidly emerging capabilities of social CRM.
Australia: Ecommerce Trends Briefing
A free 12+ page briefing with the latest trends and marketplace developments related to ecommerce in Australia. This document contains an overview of market trends, tips for best practice, new statistics and useful resources.
User Experience Survey Report
The User Experience Survey Report, conducted by Econsultancy in association with WhatUsersDo, is based on a survey of more than 1,400 professionals working for brands, agencies and specialist user experience firms. The research looks at the approaches taken by companies and agencies, and the challenges and barriers they face. The report also covers the extent, aspects and methods of user experience testing currently being carried out.
The Progression of Agency Value in APAC: Developing a Model for Agency Maturity in a Digital World
The Progression of Agency Value in APAC: Developing a Model for Agency Maturity in a Digital World report, published in association with Adobe, aims to identify the key challenges faced by agencies in the fast-changing marketplace of the Asia-Pacific region. Building on previous research on agency value by renowned blogger, writer and consultant Neil Perkin, the study looks at how agencies are responding through their own use of technology and the required adaptations of skillsets, processes and behaviours. The 25-page report also provides a broad-based model for agency maturity incorporating digital media, data, technology and digitalisation.
Marketing Budgets 2013
The Marketing Budgets 2013 report, published by Econsultancy in association with Responsys, looks at how companies are budgeting for both digital and offline marketing channels this year. The report also looks at the ability to measure return on investment across these channels, and which types of marketing technology companies are most likely to be investing in.
State of Digital Marketing in Australia
The State of Digital Marketing in Australia report, published by Econsultancy in association with Marketing Magazine, looks in detail at the current level of spending across different marketing channels, how companies are measuring marketing effectiveness and examines the existing levels of industry skills and knowledge.
Online Communities
Download the final report in this series (Leveraging the Community) here.
Online Communities is a multipart series that guides marketers through the construction, upkeep, and leverage of a digital community. The four reports in this series aim to help marketers learn the best ways to conduct conversations across multiple platforms, understand the utility of email marketing, gather feedback, offer support, and, finally, convert community members into buyers.
The Sales Organization of the Future
The Sales Organization of the Future Report, free to registered Econsultancy users, outlines how the confluence of economic pressures, the mainstreaming of social media, mobile technology and a general need to refocus on the customer will radically change the sales landscape over the next 10 years. The 14-page report explores how a value-added services company can maintain an effective and efficient salesforce, using the right technologies to allow them to influence their customers.
