About the course
With so many free and low cost tools and channels it's never been easier to create online communities. But do you have a strategy and a thorough understanding of the dynamics of communities at the different stages of a community lifecycle?
Are you comfortable with aligning your community to business and departmental objectives and do you have solid cross-departmental processes in place? Have you chosen appropriate tools and can your content and community engagement be described as best practice?
This workshop analyses the dynamics and secrets behind the most successful online communities and the tools used. It allows delegates to explore the core principles of effective community management and apply them to their communities.
The workshop also provides an opportunity for delegates to share experiences of common community issues and pressure points such as managing conflict, gaining management buy-in and justifying ongoing resource and budget.
Who should attend?
Anybody working to develop or manage an online community.
How will I benefit?
Develop a strategy and a thorough understanding of the dynamics of communities at the different stages of a community lifecycle. Go back to the office ready to engage advocates across online touch points.
What will I learn?
- To be able to design a sustainable community plan using appropriate models, tools and techniques
- To understand the role of tone of voice, content creation and curation in communities
- To evaluate appropriate community management techniques
- To handle difficult situations and conflict in communities
- To create success metrics for your community and evaluate against them
Michelle Goodall is an online communications specialist consultant and trainer. Her areas of expertise are Public Relations, Online Public Relations, Social Media, Issues Management, Community Management and Content Strategy
Formerly Digital Director at top 20 UK PR agency, Lexis Public Relations, she has over 14 years’ strategic communications consultancy and implementation experience working on award winning PR campaigns, social media strategies and issues management projects with many large organisations including London2012, RSPCA, Norwich Union, Coca Cola, TUI, Domino’s, eBay, Camelot, Diageo and Barclaycard.
Michelle understands how evolving digital technologies are affecting organisations and how traditional B2B and B2C marketing and communication models need to change.
She has helped many organisations evolve their business strategies to incorporate social media and to gear themselves for the opportunities and risks. Morag Reavely, New Media Manager at London2012 says, “Michelle has an amazing depth of knowledge of her subject area and is an outstanding communicator…she tailors each session to her audience, ensuring they get exactly what they need from the time invested. Michelle is a pleasure to work with from start to finish.”
Michelle’s has trained over 1,500 marketers in online communications and social media including in-house teams from the London2012, COI, CNN, Platinum Guild, Random House, Penguin, British Council and Phillips’ global customer service team.
She is a judge for the Direct Marketing Association and Econsultancy Innovation Annual Awards and a regular speaker. Listed in Freshnetworks Top 20 Social Media speakers and experts, Michelle is described as, “especially good at educating an audience to give them a common understanding of social media.”
Michelle (rarely) blogs at http://michellegoodall.posterous.com/ econsultancy.com/blog ,(frequently) tweets as @greenwellys on Twitter and can be found on LinkedIn
; 0207 269 1470