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Jeremiah Owyang,
Industry Analyst,
Altimeter Group

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Client or ‘buy’ side: You have digital agencies and suppliers working for you, or trying to sell to you. Sometimes also called ‘in-house’ or ‘brands’.
Supply or ‘sell’ side: You mostly provide digital marketing or e-commerce services and solutions to the client. You might be an agency, consultancy, freelancer, technology vendor etc.
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