Heledd Jones
I'm the Head of Search Marketing at Confused.com, responsible for PPC and SEO.
I've worked in the digital team at Confused.com for 7 years, prior to that I was Marketing Manager at Traveline Cymru.
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I’ve had a busy few months on the SEO side of my job. I was fortunate enough to attend Blueglass' SEObarcamp (a networking event for in-house SEO managers) and the three day SES conference.
I’ve also been conducting an agency review at the same time, thus picking up some interesting thoughts and tips, and meeting some great folk along the way.
Here's a short round-up of things I've learnt along the way....
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by Heledd Jones
18 March 2013 11:04am
5 comments
Having worked in Search marketing for around 7 years now, 2012 felt like the year of ‘blogger outreach’ to me and there were some great examples of how to do it and which brands were doing it well
Here at Confused.com we learnt in 2012 (as did many other brands I’m sure) that outreach is about building relationships not links and with that in mind we hosted a small event in December from which I thought I’d share some of our findings:
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by Heledd Jones
10 January 2013 09:52am
4 comments
I recently took the team to a ‘Learn with Google’ event at Google’s HQ to find out about the latest developments coming up on Adwords that we’ll be able to test (in the UK) soon.
There are few new PPC ad formats to look forward to....
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by Heledd Jones
19 September 2012 09:50am
10 comments
Whether you’ve been managing your PPC account for a while, just taken over a new account or even want to audit how your PPC agency is doing, it can be overwhelming to work out how well an account is performing.
Here at Confused.com we manage several different PPC accounts, and have compiled a list of reports you could run every month (just using AdWords) to check how ‘healthy’ your accounts are.
(I must thank 2 agencies we work with: NetBooster and Essence Digital for inspiring some of these for us!).
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by Heledd Jones
21 May 2012 10:05am
2 comments
Last week saw the annual SES (Search Engine Strategies) conference in 2012 where all the big names in search gave their view on the year ahead.
The overarching hot topics were probably Google + and SoLoMo (Social, Local, Mobile).
There are some good round-ups to be found online (e.g. Andrew Girdwood's blog and Kevin Gibbon's blog) so for now, here’s my (and my colleague Richard Lewis’) top 10 take-aways for you to think about.
(Apologies in advance if I haven’t given the right people the right credit, feel free to comment if I missed you off the list.)
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by Heledd Jones
27 February 2012 10:56am
4 comments
It’s a new year, it’s another new list of search marketing predictions... but what do search marketers really want? What would liven up the year ahead?
Nine is my lucky number so here’s my top nine, to be taken with a pinch of salt and a reminder to be careful what you wish for....
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by Heledd Jones
04 January 2012 09:42am
3 comments
Testing different adverts in your Google Adwords account is easy to implement and can be a real quick-win within your PPC strategy.
Testing can help you to drive better-converting traffic to the site, improving your Google Quality Score (QS) thus reducing your CPC’s and all the while making the auction tougher for your competitors.
Here are my top 10 tips for testing PPC ads...
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by Heledd Jones
15 November 2011 09:20am
4 comments
