mobile | Internet Marketing Blog

Now is the time to embrace showrooming

A new TNS study across 43 countries suggests that 21% of shoppers use smartphones in store to 'showroom', 43% read reviews, 31% compare prices and 25% seek advice before they buy from friends and family.

This phenomenon has put the fear of God into many within the retail industry, woken businesses up to the link between the high street and internet and made retailers aware that they are not ready to service this reality.

We’ve seen Jessops and HMV go into administration in recent months and Best Buy shrink. The culprit? Supposedly showrooming.

by Jasper Bell 13 May 2013 10:09am 3 comments

18 wireframing tools and resources for responsive design

You’re probably growing tired of the phrase ‘responsive design’, but it isn’t one of those overly-hyped buzz phrases that you can ignore, and it’s not going to go away anytime soon.

The reality is that many sites – ours included – still need to figure out how to deliver a consistent user experience that adapts to devices with different screen sizes.

So, I thought I’d compile a few resources, and some lovely tools, to help you (and me) to go down the responsive design route.

by Chris Lake 09 May 2013 11:31am 6 comments

Six alternative ways to assess the value of mobile clicks

Online advertisers are generally seeing more sales coming through from desktops and laptops than mobile phones. But that’s not to say mobile clicks are not valuable.

Instead, advertisers need to use alternative ways to measure the contribution of mobile devices to overall paid search programme goals.

by Matthew Whitehead 09 May 2013 09:57am 0 comments

Why the slow days of dial-up could be making a return

As familiar names like HMV and Blockbuster disappear from the High Street, web traffic can be expected to grow as a result.

However, the increasing numbers of data aggregators and tracking tags being placed on websites are leading to slower loading pages, while advances in technology designed to save people time have made us less tolerant of waiting.

In 2006, the average web user expected pages to load in four seconds or less. By 2010, that expectation had become two seconds or less.

by Amy King 08 May 2013 12:26pm 3 comments

Q&A: Ryan Bonnici of ExactTarget on digital excellence and inspiration

Econsultancy has been discussing digital excellence on an ongoing basis for a while now, as digital concepts increasingly permeates business operations, capabilities and structures.

Ahead of ExactTarget's Connect tour, where Econsultancy is a media partner, I managed to catch up with one of the key members of their APAC operations, Regional Marketing Manager, Ryan Bonnici, to get his thoughts on the topic, as well as the peripheral issues of digital innovation, data and technology.

by Claire Brinkley 06 May 2013 05:00am 2 comments

Five examples of how to drive consumer loyalty via mobile

Loyalty schemes are big business. You only have to look at Tesco’s Clubcard, Boots Advantage and Nectar points to see how effective they are at drawing consumers in and creating brand loyalty on the high street.

But looking around the globe traditional loyalty models are being taken on by the mobile revolution. Brands using their mobile channel to target engaged consumers and deliver smarter, personalised deals are giving traditional routes a run for their money.

Fiddling about with coupons and cut-out offers at the till will soon be a thing of the past. Brands that have harnessed marketing to mobile, enhanced by mobile payment solutions, will smooth the way when it comes to redeeming offers at the point of paying.

by Juliet Stott 30 April 2013 09:49am 1 comment

Report: Desktop use in Australia continues to fall

A new report has revealed that not only do Australians read more news than their American and British counterparts but all three countries are spending less time interacting socially on their desktops.

Experian Marketing Services recently discovered that the proportion of online desktop time spent on social media has dropped across many countries, including Australia where usage fell to 24% in 2012, down from 27% the year prior.

by Claire Brinkley 29 April 2013 23:30pm 0 comments

The wider impact of Facebook Home

Facebook's announcement of 'Facebook Home' has the potential to change the smartphone landscape.

It has produced a Facebook Phone without the added complication of designing and building hardware. Its potential reach has implications for us all.

This is a clever move. In a time where hardware companies are trying to build software (Apple) and software companies are trying to build hardware (Microsoft, Google) we have a company who is aware of who they are.

by Rob Borley 22 April 2013 16:22pm 1 comment

Stats: Time to reassess and redefine silver surfers?

The beginning of the year is always a fascinating time for stats as numerous analysts look to the data of the preceding 12 months before estimating likely trends on the horizon.

The latest update to our Internet Statistics Compendium reflects this, with major additions from new research by Mary Meeker, IAB and comScore among many others.

Indeed, it is the latest batch of reports from comScore, and particularly its UK Digital Future in Focus 2013, I’m focusing on today.

by Luke Richards 19 April 2013 10:40am 1 comment

With PC sales declining 14% in Q1 of 2013, digital marketers should move half their budget to mobile now

With the PC officially in decline, mobile is clearly now the platform of choice for most digital services, including commerce, music, entertainment, banking, and communication. But advertisers and marketers have failed to keep up with consumers and continue to spend heavily in traditional media such as television and PC web media such as search or display.

Gregory Kennedy, Vice President of Marketing at TapSense, shares with us in this guest post why digital marketers should move half of their budget towards mobile advertising right now.

by Heather Taylor 18 April 2013 16:46pm 10 comments