Posts tagged with 'Shopping'
Click Frenzy launched yesterday evening but, as the mainstream press seem to be eager to make noises about, the first few hours were hit by technical difficulties, which many consumers found to be a frustrating experience.
But, what many people are generally overlooking is that there was an unprecedented demand for the event, with reportedly 5% of the Australian population (some 2m users) landing on the Click Frenzy site in the first few minutes – something that seems to have been genuinely unexpected and underestimated.
We caught up with some industry experts on the frontline of e-commerce in Australia, to get their take on the turn of events…
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by Jake Hird
21 November 2012 01:57am
2 comments
Christmas is just over a month away and retailers should already have their festive marketing plans in action.
Marketing company Responsys has even warned Australian retailers that they only have until November 19 to roll out their competitive offerings or they face losing out to their US counterparts.
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by Claire Brinkley
19 November 2012 23:58pm
1 comment
A huge online flash sale will be taking place in Australia this Tuesday and already there are predictions it will attract some million shoppers and set a new online sales record.
Event organiser Grant Arnott expects the event to become a national phenomenon and says transactions could amount to tens of millions of dollars for local retailers.
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by Claire Brinkley
18 November 2012 22:00pm
2 comments
As you may have read recently, Australian businesses have been lagging behind their foreign counterparts when it comes to going online and using social media.
A staggering 62% of Aussie retailers don’t have a Facebook page, 54% don’t use Twitter and don’t plan to change this in the next year, and 72% have no interest in Pinterest, despite experimentation and uptake in other regions.
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by Claire Brinkley
11 November 2012 21:45pm
3 comments
Lowering the GST threshold will protect local Australian retailers, save jobs and provide the Government with $1.6 billion, according to the many media articles published this week.
The issue of GST has received an almost daily mention across the mainstream press lately, as retailers continue to campaign for a change to the current GST regulations, which currently allow online shoppers to purchase products tax-free from foreign competitors.
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by Claire Brinkley
07 November 2012 22:37pm
3 comments
Coupons have always been a key advertising tool used to drive consumers into stores, but the online deal space is still somewhat new in Australia.
To better understand the daily deal industry, online competitions aggregator competitions.com.au has put together an interesting infographic which attempts to show the current state of the industry and where it might be headed.
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by Claire Brinkley
06 November 2012 22:00pm
0 comments
Australia Post will shortly be releasing their free Digital Mailbox in an attempt to future proof their business and step further into the online world.
The Digital Mailbox is part of Australia Post’s $2 billion dollar investment plan to digitise their current operations and it will allow all Australians to securely receive and pay bills, as well as store important documents and communications.
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by Claire Brinkley
29 October 2012 22:00pm
2 comments
Australia Post will be investing $2 billion dollars into modernising parcel delivery, improving retail networks and launching a new digital mailbox in an attempt to future-proof the business and reap the benefits of the digital economy.
This will be the single largest investment in the history of Australia Post and it comes on the back of the increasing popularity of online shopping, which has raised the demand for package delivery to an all-time high.
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by Claire Brinkley
28 October 2012 22:10pm
2 comments
Apparently, the short answer to this question is yes.
It seems that Australian businesses are still resisting going online, dismissing social media and refusing to divert their attention and budget away from traditional sales channels.
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by Claire Brinkley
23 October 2012 23:30pm
1 comment
The importance of smartphone technology to the UK shopper experience has been hard to ignore this past month with an abundance of mobile commerce data being added to our Internet Statistics Compendium.
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by Luke Richards
04 November 2011 11:21am
4 comments
