A new report has found that more than 80% of charities now use social media for marketing and engaging with supporters.
Facebook (87%) and Twitter (84%) predictably proved to be the social networks most commonly used by charities, followed by LinkedIn (49%).
The report from Blackbaud found that charitable organisations are also taking action to improve the impact of their social media efforts, with 63% adding staff roles or new responsibilities that focus on social.
Firstly, yes, Warner Bros. has made a LEGO Movie. A big budget, Hollywood, CGI motion picture starring (the voices of) Chris Pratt, Will Ferrell, Liam Neeson and Morgan Freeman.
The film isn’t out until February 2014, and yet Warner Bros. began the marketing push earlier this year with a great looking trailer and various teaser posters.
This shouldn’t be a surprise being as LEGO has a great online strategy and has shown previous form in building its own online customer community.
Recently though, the marketing push has begun through closer engagement on social network sites, clearly having learnt lessons from LEGO's own social interaction via its CUUSOO site.
Let’s take a look at how Warner Bros. and their digital agency Substance are marketing LEGO's biggest new construction yet using social media…
Department store Bloomingdale’s recently announced the winner of a selfie competition that it hosted on Instagram, proving that it's a fashion retailer very much in tune with its customers.
To find out whether this was a one-off or whether Bloomingdale’s has an illustrious history of creative campaigns I trawled through its various accounts in search of more examples of interesting social initiatives.
It proved to be quite a difficult task, though I did turn up one or two useful examples. So read on to find out more about the Bloomingdale’s selfie contest plus four other social campaigns.
To begin I'm going to repeat a headline I read last week: 'Facebook is more popular for native advertising than Twitter'.
This headline derives from Hexagram’s latest report on native advertising. The report elaborates: Facebook is the third most-popular channel for native advertising, with Twitter still lagging far behind.
However… if you’re anything like me, you might not know what native advertising actually is, and all of the above information may just merge into the background of data white noise.
As a relative newcomer to the digital marketing world, I've decided to begin a series of 'beginner's guides' to uncover what is meant by certain terms, trends and technological advances in digital; being both a travel guide and a personal investigation.
So if you're tired of being the person nodding and smiling at the back of the room, feeling increasingly powerless in the face of overwhelming jargon, come with me and we'll embark on a voyage of discovery together.
Don't worry, you don't have to talk to me or look me in the eye, you just have to sit there.
Here are some of the most interesting digital marketing statistics we've seen this week.
Statistics include Twitter revenue, conversion rates, Facebook's Q3 earnings, ecommerce in the Nordics, use of Google Chrome and Halloween.
For more digital marketing stats, check out our Internet Statistics Compendium.
In my last post I introduced the Econsultancy network, a map of the follower relationships between 3,930 users talking about the brand, sharing links, and tweeting at the official @econsultancy account.
I pointed out that it was pretty remarkable that all these users talking about Econsultancy are bound together in a web of follow relationships, despite not necessarily sharing anything else in common.
But how can we use this network data we've gathered to give us some more concrete insights we can use in our campaigns?
For example, to identify influencers, segment audiences, and understand what content is interesting to them.
57% of users won’t recommend a business if they have a bad mobile site, a simple statistic that speaks volumes about the current landscape in mobile commerce.
Global mobile web usage is increasing exponentially and most businesses know they need a mobile strategy.
Building a mobile-friendly website is just the first step. What happens after that?
At Searchlove this morning, Distilled’s digital marketing consultant Bridget Randolph provided her own insight and guidance.
Disclaimer: I hate infographics!
If not the medium, the execution is so often poor, as is the chosen subject. But I feel differently when it comes to brands. I’m interested in learning about brands and their activity.
So, I’ve collected 10 stellar infographics here for your viewing pleasure. They’re not all by brands themselves, but all include brands and their footprints.
They range from the mind-blowingly expansive (see the brands that own the brands) to the fruity and fun (see the Die Hard promotion).
Just click on each stub to enjoy the full infographic. Happy stat attack!
As November is only days away it’s time to round up some of the most interesting and noteworthy social campaigns we’ve seen this month.
This time it includes efforts from Cadbury, Doritos, Coke and Visa, as well as a flurry of Twitter Q&As.
If you’ve spotted any other decent social campaigns in October please flag them up in the comments...
Twitter and Pinterest have experienced the biggest rises in revenue per visitor (RPV) over the last 12 months, though Facebook continues to dominate the share of social referral traffic to ecommerce sites.
These findings are from Adobe's first annual Social Media Intelligence report, which looks at social media trends based on data across retail, media, entertainment, and travel websites.
Here are a few highlights from the report...