Twitter’s trending topics have been gamed to death, judging by the lack of breaking news displayed. This, pretty much, is the view of TechCrunch writer Robin Wauters, and he’s not wrong.
What used to be a valuable way of seeing what’s new in the world, and often before it is covered by the mainstream media, is now a mess of lame hashtags.
I can’t help but think it’s a pity that that list is starting to turn into the top 10 of chain letters people used to circulate through e-mail messages in the late nineties.
"Fine with me if people want to share what they consider to be lies that boys tell, or which 3 words should follow after sex, or what their moms used to tell them when they were little, but as I said before I think it’s a shame considering how powerful that trending feature and how valuable that list could be instead."
So what can Twitter do about it? Well, there are various methods that can be employed to help fix this up, improving the Twitter experience in the process?
Have you ever wondered how close (and mutually influential) the social network friendships are? If you're an online marketer, you more than likely have; especially when Facebook opened up for ads a few months ago.
It has been impossible to ignore the noise about Twitter in the past 12 months, and despite their misgivings even some of the most hardened cynics have created accounts and started to tweet.
But there can be problems, as some people just don't have the stamina, the staying power, or the will to become a disciplined Twitter user.
Are you on the verge of giving up on Twitter?
The number of big companies trying to use Twitter to interact with consumers and customers in new and innovative ways is growing almost daily.
One of the companies that stands out as doing something really interesting is hotel chain Hyatt.
Nothing really needs to be said about Twitter's popularity. It's arguably the hottest thing on the net right now as far as the media and armchair observers are concerned.
Now Twitter is set to 'take advantage' of that popularity in a new way.
Egotistic oversharing wasn't always top on the list of corporate job applicant criteria, but increasingly, online brand management is becoming a social endeavor. And emloyees that eat, sleep, and breathe the brand are becoming the indispensable moutpieces of big and small companies alike.
Andy Redfern is the co-founder and CEO of online retailer EthicalSuperstore.com, which is based in the North East, and sells a large range of successful fair trade and environmentally friendly products.
Andy was speaking last week at the Thinking Digital conference in Newcastle, you can see his presentations here, and I caught up with him to ask him about the challenges of building the business from scratch, and his advice for other e-commerce startups...
Using a few Google Analytics advance filters, it’s very easy to create a handy Twitter-specific profile which groups together twitter sources such as web clients and short URL services.
If you've read my earlier post 2 easy ways to track social networks in Google Analytics, you should be quite familiar with using advance filters in Google Analytics. A large percentage of Twitter's traffic is coming from phone or desktop based clients, in which case they'll appear as direct traffic so be sure to place extra attention to filter three.
Starbucks is looking to Twitter to combat falling sales in its massive network of stores. The coffee giant is launching a new ad campaign that hopes to leverage its massive numbers of followers and fans online to get to their friends and acquaintances.
According to The New York Times:
"The coffeehouse chain is putting up new advertising posters in six major cities. To further spread its message, it is trying to harness the power of online social networking sites by challenging people to hunt for the posters on Tuesday and be the first to post a photo of one using Twitter."
Twitter's popularity is sparking all kinds of rumors about the company's future, and Google higher ups added fuel to the fire this week by implying that their company plans to partner with the micro-blogging service.
At the search giant's annual annual Google Zeitgeist conference
Tuesday, Google cofounder Larry Page made it clear that they are covetous of
Twitter's real time offerings. Page said that
their company has so far “done a relatively poor job of creating things
that work on a per second basis...People really want to do stuff in
real-time and they [Twitter] have done a great job about it... We will
do a good job of things now we have these examples.”
CEO Eric Schmidt tampered down rumors that Google is looking to buy Twitter though, saying “We do not have to buy everyone to work
with them." And that's a good thing for Twitter.