Digital Marketing Blog

Multivariate Testing and A/B Split Testing - who provides it?

We're seeing growing interest from site owners in doing A/B split testing and multivariate / multivariable testing - for landing pages, for product pages, for buying processes, for e-mails and so on.

But who are the service providers out there specialising in offering such solutions?

by Ashley Friedlein 15 May 2007 18:20pm 25 comments

Daily Telegraph launches blogs for readers

The Daily Telegraph has launched MyTelegraph, a new service that enables readers to set up and personalise their own blogs.

MyTelegraph

by Graham Charlton 15 May 2007 14:37pm 1 comment

E-commerce all dressed up, going far

Clothes hunters helped grow US e-commerce by a quarter in 2006 - and there is no sign of that kind of increase letting up, according to a new report.

The e-commerce sector grew to $220bn, beating expectations by five percent but showing the same rate of growth seen in 2005, according to a survey conducted by Forrester for the National Retail Federation.

by Robert Andrews 15 May 2007 13:46pm 0 comments

Interview with Jakob Nielsen

In this interview, usability guru Jakob Nielsen takes aim at RSS, Flash and the design failings of the consumer electronics industry.

He calls Google's non-search products a "hotch-potch of weird stuff". He digs into sex and segmentation. And he also reveals his day rate...

by Richard Maven 15 May 2007 12:54pm 39 comments

Europe 'lags behind' on cross-border e-commerce

Europe is struggling to deal with cross-border e-commerce, according to a new report by the Internal Market Committee of the European Parliament.

Despite the potential for online shopping across Europe, consumer confidence is low when it comes to buying online from abroad - only 6% do so, the report says.

by Graham Charlton 15 May 2007 11:16am 1 comment

AdMob shakes up Coke mobile campaign

Coca-Cola has picked mobile advertising exchange AdMob to deliver user-generated video ads to consumers' handheld devices.

The new campaign targets mobiles with video functionality, displaying Coke banner and text link ads on content sites and linking to a branded landing page.

by Robert Andrews 15 May 2007 09:47am 1 comment

Yahoo! sued over ad technology

A group of Yahoo! investors has launched a class action lawsuit against the portal, claiming it concealed falling user numbers attributed to deficient advertising systems.

Yahoo!'s stock market value fell sharply late last year after concern about the effectiveness of its search marketing platform and CEO Terry Semel's leadership of the many-headed company.

by Robert Andrews 15 May 2007 09:20am 0 comments

Introducing the 'Chief Listening Officer'

God provided a great model for communication when he gave us two ears and one mouth. But marketing - the function that leads customer dialogue - tends to focus on outbound communication.

In today’s web connected world, is that still an appropriate model?

by David Jackson 15 May 2007 07:30am 0 comments

Amazon snaps up camera review site

London-based digital photography site dpreview.com has been bought by Amazon in a deal showing the value of trusted reviews on niche products.

Started as a hobby site nine years ago, dpreview specialises in independent reviews of digital cameras and accessories, as well as discussions forums and buyers’ guides.

by Richard Maven 14 May 2007 18:48pm 0 comments