A number of services have sprung up over the past year that offer to help websites gain traffic from social media sites such as
My advice is to steer well clear of them.
Apparently some people think I'm a cynical, negative individual. I have no idea how this impression could have been created since I’m usually always laughing and smiling (kind of like Buddha).
The truth is that I do believe there is opportunity on the internet - even in the space called Web 2.0.
The problem is simply that many of the real opportunities are being overlooked by hordes of wannabe entrepreneurs trying to get rich quick copying already-successful services like MySpace, YouTube and Digg.
Many online retailers must work harder to create a more personalised and interactive experience which does a better job of reflecting their brand, writes Aliya Zaidi.
Some webmasters are rejoicing today after Google admitted it had accidentally given certain websites a penalty that moved them from first place to sixth place in its rankings.
There used to be an 'eight second rule' that predicted how long users would wait for a web page to load before abandoning their efforts and heading off into the sunset.
But this has since come down, with Jakob Nielsen telling E-consultancy recently that the reality is now closer to one second.
With increased connection speeds, users expect pages to load almost instantly and many will hit the back button if they feel they are being kept waiting.
Software as a Service (SaaS) tools help email marketers look smart by keeping it simple - so long as the techies who designed them understand how their customers
Bertie Bosrédon has spent the last two years assembling the new media team at Breast Cancer Care – not an easy task considering budget constraints, competition for staff and the challenge of educating other departments about online marketing.
We spoke to him about the upcoming user-centred redesign of Breast Cancer Care’s website and whether opportunities for charities in social media marketing live up to the hype.
The Independent has completed a long overdue revamp of its website, placing more of an emphasis on multimedia content.
The success of email newsletters rests on a delicate balance between regular communications and flooding your customer’s inbox.
I take a look at HMV’s email marketing efforts, which offer a lot but fail to deliver.
There have been a lot of launch flops in the online world over the years, but the blown launch by widely-hyped online ad-supported music service Qtrax may be the biggest in recent memory.