Digital Marketing Blog

UK digital publishing revenues jump 60%

The UK's digital publishers experienced massive growth in turnover last year, according to a new survey by the Association of Online Publishers (AOP).

The AOP Census 2007 found that the UK's online publishers increased revenues by an average of 60% in 2006, with further growth of 72% predicted for this year.

by Graham Charlton 16 April 2007 13:42pm 0 comments

Search returns still high but Google power spells risk

The effectiveness of Google is unrivalled in the Search marketplace but there is a high level of concern among businesses about the search engine's unprecedented power, according to new research.

by Linus Gregoriadis 16 April 2007 12:43pm 2 comments

eBay partners with Firefox for enhanced visibility

eBay has partnered with the Mozilla Foundation to offer a new browser extension that could bring retailers more traffic.

The Firefox Companion for eBay entered an alpha test phase, inviting help from "experienced eBay users".

by Robert Andrews 16 April 2007 09:27am 3 comments

Govt 'must act' to ensure super-fast broadband

The UK government must do more to ensure consumers get broadband well in excess of the speeds offered by today's packages, according to a telecoms advisory group.

Although 50% of all adults live in a home with 'broadband', according to a recent Ofcom report, the Broadband Stakeholders Group warned that current speeds will be too slow to handle the requirements of the most bandwidth-hungry businesses by 2012.

by Robert Andrews 16 April 2007 09:25am 1 comment

Thomson provides PPC buying to listings customers

Thomson Directories, the local listings provider with the blue cat, is branching into pay-per-click online advertising.

Through a service called The Online Agency, it aims to simplify search marketing ad buying on Google and Yahoo! for small- and medium-sized enterprises (SME).

by Robert Andrews 13 April 2007 09:39am 0 comments

Google Checkout launches in UK

Google has finally launched a UK version of its Checkout online payments processing platform.

The service is designed to compete with PayPal in the market to mediate customer-to-merchant transactions.

by Robert Andrews 13 April 2007 09:18am 1 comment

UK drops down world spam league

The UK dropped out of the top twelve spam relaying countries in the first quarter of this year, according to security firm Sophos.

Britain now accounts for 2.2% of messages caught by Sophos’ global anti-spam network, falling to 13th position from tenth in the first three months of 2006.

by Richard Maven 12 April 2007 17:00pm 0 comments

Channel 4 'to launch mobile ad network'

Channel 4 could be picked to sell ads on mobile phone networks, according to reports.

The broadcaster is "in advanced talks" with T-Mobile and O2 to extend to mobile the online ad network it launched in February, NMA reports.

by Robert Andrews 12 April 2007 08:58am 0 comments

Microsoft 'to release' adCenter update

Microsoft will roll out a new version of its adCenter search marketing system in around a month, according to one paid search professional claiming inside knowledge.

by Robert Andrews 12 April 2007 08:56am 0 comments

Google's local search battle cry

Local is getting hotter by the day. More people are using search to find local businesses, and the Kelsey Group seems to report on a new potential value ($31.1bn in 2010) of the local search industry each week.

by Duncan Jennings 11 April 2007 16:16pm 1 comment