Digital Marketing Blog

Online clothing sales break £1bn barrier

Internet clothing sales reached £1.2bn in 2006 and have increased by 461% over the last five years, according to figures from market research company Mintel.

Despite the obvious drawback of not being able to try before you buy, sales passed the £1bn barrier for the first time. Mintel is labelling it a 'defining year' for online fashion, as retailers invested heavily online.

by Graham Charlton 31 January 2007 12:13pm 0 comments

Simplifying SEO - Five laws of effective search engine optimisation

Alan Eustace, a Google VP of search engineering, announced last year that there are now over 200 signals that Google uses to determine document relevance for a searcher. Unfortunately, he didn’t go on to explain them all… :)

With this number of factors and constantly updating algorithms, it’s tricky when I want to explain to a site owner when training or consulting which really matter. So here are five laws of effective SEO I have defined to assess strategic focus on SEO - hopefully it's easier to remember five laws than 200!

by Dave Chaffey 31 January 2007 09:49am 0 comments

Microsoft ploughs $500m into Vista marketing

Microsoft has reportedly earmarked $500m for a massive global advertising campaign to support the launch of its new Vista operating system.

In what will be its "most aggressive launch ever", Advertising Age said the Redmond, Washington, giant is launching a campaign across 20 countries that aims for "6.6bn impressions in its first few months".

by Robert Andrews 30 January 2007 15:37pm 0 comments

Brands attempting “User Generated Content” – the good, the bad, and the ugly

With the rise of “Web 2.0” and “UGC” (User Generated Content) many brands are attempting to harness the power of UGC. But how well are they doing it? Which ones are getting right and which embarrassingly wrong?

Here are a few of my own thoughts on the winners and losers, but do suggest your own…

by Ashley Friedlein 30 January 2007 15:21pm 3 comments

Q&A: Six Apart's Anil Dash on business blogs

Anil Dash is the chief evangelist at Six Apart , the company behind popular blog platforms Movable Type, Vox and Typepad.

With many businesses still to recognise the potential benefits of blogging for SEO, internal communications and customer relations, we asked him how more converts can be won over in the enterprise space.

by Richard Maven 30 January 2007 11:49am 6 comments

The pros and cons of gift vouchers and wishlists

A study by Jakob Nielsen has shown that many etailers are failing to realise the potential of wishlists and gift vouchers.

The report, called E-commerce User Experience: Wishlists, Gift Certificates, and Gift Giving in E-Commerce, found that, despite highlighting usability issues, certificates and wishlists are excellent ways to attract visitors to a site.

by Graham Charlton 30 January 2007 11:30am 2 comments

Blog and User Generated Content monitoring services

With the rise of user-generated content ('UGC') and blogging, there is a growing need to be able to monitor, engage with, and respond to what is being said about you, your brand, product or service online.

But what tools, products or services are out there to help you track, analyse and report on all this activity?

by Ashley Friedlein 30 January 2007 10:24am 8 comments

Murdoch gets his hands on Crazy Frog

News Corporation says it will have secured a controlling stake in mobile ringtone and animation provider Jamba by tomorrow.

The Rupert Murdoch empire has formed a joint venture with VeriSign, which bought Jamba for $270m in 2004.

by Robert Andrews 30 January 2007 09:39am 0 comments

AdMob shows billion mobile ads in a year

Mobile pay-per-click advertising intermediary AdMob has delivered 1bn ads to mobile devices in its first year, according to the company.

The firm, which numbers former ZagMe marketing director Russell Buckley as a managing director, launched in January 2006 as an equivalent of Google AdSense for mobile.

by Robert Andrews 30 January 2007 09:01am 0 comments

Google TV 'hoax' gets viewers clicking

A video purporting to show users how to become a tester for a forthcoming TV service to be launched by Google has split the web over claims it is a hoax.

A clip posted to YouTube by tech tutorial channel Infinite Solutions on Friday told viewers they could access high-quality US network TV shows as part of a private test by repeatedly logging in and out of Gmail.

by Robert Andrews 30 January 2007 09:00am 0 comments