Digital Marketing Blog
Internet clothing sales reached £1.2bn in 2006 and have increased by 461% over the last five years, according to figures from market research company Mintel.
Despite the obvious drawback of not being able to try before you buy, sales passed the £1bn barrier for the first time. Mintel is labelling it a 'defining year' for online fashion, as retailers invested heavily online.
Alan Eustace, a Google VP of search engineering, announced last year that there are now over
200 signals that Google uses to determine document relevance
for a searcher. Unfortunately, he didn’t go on to explain them all… :)
With this number of factors and constantly updating algorithms, it’s tricky when I want to explain to a site owner when training or consulting which really matter. So here are five laws of effective SEO I have defined to assess strategic focus on SEO - hopefully it's easier to remember five laws than 200!
Microsoft has reportedly earmarked $500m for a massive global advertising campaign to support the launch of its new Vista operating system.
In what will be its "most aggressive launch ever", Advertising Age said the Redmond, Washington, giant is launching a campaign across 20 countries that aims for "6.6bn impressions in its first few months".
With the rise of “Web 2.0” and “UGC” (User Generated Content) many brands are attempting to harness the power of UGC. But how well are they doing it? Which ones are getting right and which embarrassingly wrong?
Here are a few of my own thoughts on the winners and losers, but do suggest your own…
Anil Dash is the chief evangelist at
, the company behind popular blog platforms Movable Type, Vox and Typepad.
With many businesses still to recognise the potential benefits of blogging for SEO, internal communications and customer relations, we asked him how more converts can be won over in the enterprise space.
A study by Jakob Nielsen has shown that many etailers are failing to realise the potential of wishlists and gift vouchers.
The report, called E-commerce User Experience: Wishlists, Gift Certificates, and Gift Giving in E-Commerce, found that, despite highlighting usability issues, certificates and wishlists are excellent ways to attract visitors to a site.
With the rise of user-generated content ('UGC') and blogging, there is a growing need to be able to monitor, engage with, and respond to what is being said about you, your brand, product or service online.
But what tools, products or services are out there to help you track, analyse and report on all this activity?
says it will have secured a controlling stake in mobile ringtone and animation provider
The Rupert Murdoch empire has formed a joint venture with VeriSign, which bought Jamba for $270m in 2004.
Mobile pay-per-click advertising intermediary AdMob has delivered 1bn ads to mobile devices in its first year, according to the company.
The firm, which numbers former ZagMe marketing director Russell Buckley as a managing director, launched in January 2006 as an equivalent of Google AdSense for mobile.
A video purporting to show users how to become a tester for a forthcoming TV service to be launched by Google has split the web over claims it is a hoax.
A clip posted to YouTube by tech tutorial channel Infinite Solutions on Friday told viewers they could access high-quality US network TV shows as part of a private test by repeatedly logging in and out of Gmail.