Digital Marketing Blog

Google launches TV ads, creeps up on ITV

Google has started selling adverts on television as the search giant continues to expand its reach to other media, according to reports.

Sources told Wall Street Journal that Google is buying ad time on a small cable service, Astound, in Concord, California, then re-selling commercial breaks to advertisers under an auction system.

by Robert Andrews 13 March 2007 08:21am 0 comments

Nokia launches mobile ad network

Nokia has announced the launch of a new advertising platform that allows marketers to plan and manage ad campaigns across a wide number of mobile phone configurations.

The Nokia Ad Service aggregates several mobile web publishers, including nokia.mobi, that can be sold to advertisers as ad space in a single package.

by Robert Andrews 12 March 2007 09:11am 0 comments

SplashPress buys Tubetorial and Cutline theme

London-based blog agency Splashpress has acquired web video tutorial site Tubetorial as it continues to augment its blog community offerings.

As well as snapping up Tubetorial from social media marketer Brian Clark of Copyblogger for an undisclosed sum (likely to be small), Splashpress also acquired the popular Cutline WordPress theme, produced by Clark's Tubetorial partner, designer Chris Pearson.

by Robert Andrews 12 March 2007 08:43am 0 comments

ROI: find time to track it… and for sandwiches

After a long day in meetings across London with some of our key agency clients, I’ve been reminded how much email marketing is done in a rush.

Timelines are tight, and agencies' clients can be very demanding. As I write this, I’m returning to Oxford on the train with a grumbling stomach, a victim of a packed schedule and over-running meetings.

by Henry Hyder-Smith 09 March 2007 11:34am 0 comments

Conference predicts MMO fallout

Large media firms are starting to experiment with massively multi-player online games (MMOs) in a big way, according to a panel at the Game Developers Conference in San Francisco.

However, brands have also been told to expect setbacks if they try to emulate the success of games such as World of Warcraft (WoW).

by Richard Maven 09 March 2007 09:15am 0 comments

Panama - early results show promise

Yahoo!'s new Panama advertising platform is showing some early signs of improved click-through rates, according to figures from SearchIgnite.

The search company reported that CTR had improved since the launch of the system, while cost per click had remained constant. Since Q406, average CTR on Yahoo! has risen from 2% to 2.5% among SearchIgnite's clients.

by Graham Charlton 08 March 2007 16:08pm 0 comments

Online ad revenue 'to surpass £40bn by 2011'

Growing internet usage will boost global internet advertising revenue to $81.1bn (£41.9bn) by 2011, according to new research from Piper Jaffray & Co.

The figure is more optimistic than a report by PricewaterhouseCoopers last year, which predicted that internet ad revenue would reach $51.6bn in 2010, based on an annual growth rate of 18.1%. Piper Jaffray's report predicts growth of 21%.

by Graham Charlton 08 March 2007 14:25pm 0 comments

Jessops launches reserve and collect service

I noticed today that Jessops has quietly launched a reserve online and collect at store service on its site, following in the footsteps of Argos, PC World, Currys and Comet.

by Steve Borges 08 March 2007 09:45am 4 comments

Google pinches Friendster ads from Yahoo!

Google has won a deal to replace Yahoo! as the exclusive advertising platform for original social network Friendster.

Confirming the tie-up this afternoon, Reuters said financial terms of the deal were not disclosed, though earlier reports indicated the partnership would last two years. Google will also supply search functionality to the site later this year.

by Robert Andrews 07 March 2007 15:57pm 0 comments