|Job Title||Profit Optimisation Consultant|
|Registered Since||21 May 2004|
|Areas of Expertise||Mobile, Strategy & Operations, User Experience and Usability, Web Analytics, Conversion Rate Optimization|
Having spent a number of years working with online technology, seeing the dotcom bubble burst and the industry coming around to the idea that a business model which produces revenue is perhaps not a bad idea, I've had the pleasure of working in great brands and embracing opportunities to measure and manage website performance.
I'm passionate about balancing customer experience with commercial imperatives. Being a geek I've been happy to see the the technology and operating models mature, and enjoy spending my work time thinking of new ways to maximise gains.
Blog comments by Paul Postance
- CRO: data driven tests are 7.7 times more effective than UX tests, 24 Dec 2012
- Lings Cars and the art of persuading visitors to buy, 21 Feb 2012
- SOPA: the sad but honest truth, 27 Dec 2011
- New Waitrose website panned by users, 25 Mar 2011