Peter Bell

Name	Peter Bell
Job Title	Managing Director
Organisation	Fuse Lead Marketing
Registered Since	16 Jan 2012
Areas of Expertise	Affiliate Marketing, Email Marketing, Online Advertising, Strategy & Operations, Optimization
Contact Details	Email:

About Me

Managed by Peter Bell (said by many to be the brightest thinker in lead generation today). He is responsible for the first ever Internet Advertising Bureau (IAB) research on UK lead generation as a member of the IAB Online Lead Generation Council. He runs the UK's most popular blog on performance lead marketing, an author of many whitepapers on lead generation and recently featured in the Guardian newspaper.

Peter’s unique insight, shaped by cutting his teeth in traditional publishing for IPC Media, then with Forward, a customer engagement agency managing Tesco before plunging directly into lead generation with Consodata (later Acxiom) in 2002 where Peter led the Online Lead Generation team.

Peter was awarded the IDM Diploma in Digital Marketing (DipDigM) in 2007.

Over the last decade, Peter has worked with the UK's biggest brands including E.ON Energy, Carphone Warehouse, Cancer Research UK and Sky providing literally millions of leads and customers.

Peter's previous start-up grew into the UK's fastest growing lead generation agency helping major brands across all vertical sectors achieve their marketing KPI's.

In 2011, he launched Fuse, representing the next evolution of performance lead marketing embracing mobile and social channels plus lead profiling and scoring to gain outstanding marketing results.