|Date||4th April 2013 (8:30am – 12:30pm)|
|Venue||Amara Singapore Hotel, Singapore, Singapore|
|Duration||About 4 hours|
About the event
Econsultancy is partnering with Accenture’s digital marketing practice, Accenture Interactive, to conduct a half-day interactive roundtable session which guarantees to inspire with thought provoking discussions, based on the following three topics:
1. Digital Marketing Attribution – Digital Analytics & ROI
2. Social Media - Managing, Marketing, Measuring, Monetizing
3. Strategic Content Development, Curation & Marketing
The objective of this event is to allow senior level marketers to convene and exchange innovative ideas around some of the top-of-mind issues marketing leaders are concerned with. By attending this session, you will not only be able to learn about the latest developments and best practices; but also gain insights from global and local success stories.
The Roundtable Format
The topic-focused and independently moderated roundtable format allows you to discuss a number of subjects (choice of 2) that are most relevant to you and find out from your peers how they are addressing the challenges and opportunities you are also facing.
These typically include questions around best practice, measurement, ROI, resourcing, supplier selection, recruitment, business processes, budgeting, trends etc.
There are 2 roundtable sessions of 45 minutes each, please select 2 topics most relevant to you when registering. Each roundtable is moderated and focuses on a particular topic with the roundtable attendees proposing specific questions or challenges they wish to discuss on that topic in the time available.
It's a 'hands-on' participatory event to enable you to network with your peers and learn through discussion, roundtables and debate.
Econsultancy helps clients achieve digital marketing and ecommerce excellence through access to intelligence and capabilities development resources. These include premium subscriptions, research, training and elearning, consulting and events. Founded in 1999 and with over 190,000 registered users worldwide, Econsltancy is a leading authority in its field. Every day, it enables clients to make better decisions, find the best suppliers, look smart in meetings, and accelerate the growth of their organisations through digital.
Follow Econsultancy: @Econsultancy
Accenture Interactive helps the world’s leading brands drive superior marketing performance across the full multichannel customer experience. Working with over 4,000 Accenture professionals dedicated to serving the marketing function, Accenture Interactive offers integrated, industrialized and industry-driven marketing solutions and services across consulting, technology and outsourcing powered by analytics.
Follow Accenture Interactive @AccentureSocial
For events sponsorship/partnership enquiries, please contact:
|08:30 – 09:00||Registration and coffee|
|09:00 – 09:15||Welcome, Opening Address and Introduction|
|09:15 – 10:15||1st Roundtable session|
|10:15 – 10:45||Tea Break (Coffee/Tea & Canapes served)|
|10:45 – 11:15||Keynote|
|11:15 – 12:15||2nd Roundtable session|
|12:15 – 12:30||Event Summary & Closing Remarks|
Speakers' and panelists' profiles
Marco Ryan, Managing Director, Accenture Interactive (ASEAN)
Marco Ryan is the Managing Director of Accenture Interactive for ASEAN. He has over 15 years’ experience in running profitable eCommerce businesses, leading digital marketing teams, creating and implementing digital strategies and selecting and using analytics, digital platforms, content management and marketing analytics software. Marco’s area of expertise is helping the C-suite understand how to cope with the digital disruption, what action they can take to drive sustainable change and results through their organizations. His experience covers everything from luxury car manufacturers in Italy, to national pharmaceutical companies in China.
Dharmendra Magasvaran, Managing Director, Accenture Interactive
Dharmendra Magasvaran is a Managing Director in Accenture Interactive based in Singapore. He presently leads the Telco and Media practice for ASEAN for Accenture Interactive. He has over 12 years experience in the IT industry, a huge breadth of experience from business strategy and execution right down to large scale deployment of projects. Dharmendra has spent his career in both the telco and media space and recently this has also included a speciality in helping clients deliver digital platforms that enable end users to access products and services over a range of devices and channels.
Alid Dettke, Lead Customer Experience Management, Accenture Interactive
Based in Singapore, Alid Dettke has worked within Asia Pacific for more than 8 years. She currently leads Customer Experience Management within Accenture Interactive. She has extensive experience in insight-driven marketing optimization and transformation - often spanning a regional or global scope. Her specialization is within research & analytics, with a focus on the areas of market strategy, customer-centricity and innovation. She has applied her capabilities within many industries such as consumer electronics, telecommunications, payment industry, automotive, media and entertainment, FMCG and logistics. Most recently, Alid is concentrating on digital strategy, performance measurement and optimization.
Who should attend?
Amara Singapore Hotel
Distance to Singapore Changi International Airport (SIN): 20.2km
Travelling time to Singapore Changi International Airport (SIN) by taxi: 25 minutes
Driving directions from Changi International Airport:
Head north on Airport Blvd, take the exit toward Budget Terminal/CIAS and slight left toward Airport Blvd. Merge onto Airport Blvd.
Continue onto ECP (signs for City). Take exit 17 toward Prince Edward Road. Merge onto Marina Station Dr. Turn right onto Prince Edward Road.
Turn left onto Shenton Way. Turn right onto Palmer Road. Turn left onto Enggor St. Take the 1st right onto Tras St.
Tanjong Pagar Mass Rapid Transit (MRT) train station
4 minutes walk to Amara Hotel
This event is free to attend for senior client-side marketers.
Each registration is subject to approval - we will let you know in due course whether your place has been confirmed. A limited number of people from each company may attend and priority will be given to the most senior job titles.
If you are interested in attending, please request your attendance above.