|Date||28th March 2013 (12:00pm – 1:00pm EDT)|
|Duration||About 1 hour|
About the event
Join us for this Digital Workshop to gain insight on how to approach a content marketing process and plan how you can use the process to make the most of your content in the future. The tools and techniques discussed are designed to help you manage and streamline the planning and execution of content marketing.
About the instructor - Reggie Brady
Reggie is a consultant focused on email marketing, content marketing and strategic planning for digital marketing. She also writes, educates and speaks on these topics on a regular basis.
She's been on her own since 2001 and has consulted both in the US and internationally. Before establishing her consultancy, she was Vice President of Strategy and Partnerships for FloNetwork Inc., a leading email service bureau that has since been acquired by DoubleClick. She successfully executed an aggressive business development and growth plan. Reggie provided front-line development and deal structuring for domestic and international strategic partnerships, and served as spokesperson to industry, media and investors.
Prior to that, as Vice President of Interactive Services for Acxiom/Direct Media she expanded the scope of the business into Internet-based direct marketing and web-portal delivery channels. She outlined the business model, go-to-market strategy and service offerings and structured strategic partnerships to expand offering of Internet direct marketing and communication services. As a true Internet pioneer Ms. Brady spent over eleven years at CompuServe, a major global Internet Service Provider as Director of Interactive Marketing. She joined the company to accelerate their penetration into the general consumer market using direct marketing to acquire and retain subscribers. She directed a staff of 25 in new member acquisition, database development, e-commerce and member retention. Reggie set the strategic direction for all online shopping and advertising opportunities.
Her career also includes marketing positions at Margrace Corporation, Hearst Publishing, Columbia House and the Longines Symphonette Society.
1. What is content marketing?
2. The Landscape for Content Marketing
3. Content Marketing Techniques Overview
4. Rising above the noise and getting yourself noticed
5. Closing - Key trends to consider
Who should attend?
Marketers looking for a concise, in-depth view into getting a toehold in and leverating their content marketing strategies and tactics.
$160 for the session.
Silver, Gold and Enterprise Econsultancy Subscribers may attend this Digital Workshop for free as part of subscription benefits. Please email email@example.com for more details.