Latest Expedia brand to join Tradedoubler network
London – 18 March 2013
Venere.com, the online reservation specialist is expanding its affiliate marketing campaign strategy through Tradedoubler, the international performance marketing and technology company. Tradedoubler is launching venere.com affiliate programs in the United Kingdom, Germany, Austria, France, Italy, Sweden, Norway, the Netherlands, Belgium and Spain in a move which reflects the increasing reliance of consumers on Internet sites to research and book their travel.
Research1. shows that online travel agents (OTAs) are leading the surge in the growth of Europe’s online travel market, increasing bookings by nearly 22 per cent in contrast to supplier websites’ 15 per cent gain. It is estimated that OTAs outpaced the hotel bookings market by 14 per cent in 2012 and, although the pace of growth is expected to slow due to economic conditions, it is still expected to grow by nearly eight per cent in 2014.
Venere’s technology allows for real-time pricing and room availability information to be posted across many of the 140,000 active publishers in Tradedoubler’s leading network, maximising its reach across Europe. Quick integration and easy access to Venere’s ever-growing property portfolio and latest special deals allows publishers, both large and small, to monetise content and links for accommodation all over the world.
Spyros Assonitis, Director Global Marketing, Venere.com, says: “Customers are moving online to book their travel and accommodation and our offering is proving attractive. But in this highly competitive marketplace, working with a trusted and truly international partner known for its ability to generate new revenues is essential for us. Knowing that Tradedoubler works with our parent company, Expedia, and understands the travel market were important factors in awarding them the business.”
Jon Lord, Group Director, Corporate Clients, Tradedoubler comments: “Venere.com is a significant international player in the online travel market and we’re delighted to welcome another Expedia brand to the network. It’s our job to ensure that we’re getting the
Venere.com proposition in front of consumers, across all 10 markets, so when they are researching, planning and then finally booking their trips Venere is front of mind throughout the purchase journey.”
Venere.com offers travellers more than 140,000 hotels, bed & breakfasts, apartments, country houses and other types of accommodation, to book across more than 180 countries.
Venere.com is planning to expand its presence worldwide and at the same time reinforce its strengths in its core markets which are mainly in Southern Europe.
1.2012 PhoCusWright Inc. The European Travel Overview.
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Published on: 12:29PM on 19th March 2013