Trend Briefings

Affiliate Marketing Briefing - October 2008

A free 12-page briefing about affiliate marketing based on an Econsultancy roundtable. The document contains an overview of the UK market and outlines key market trends.

Measurement, Analytics and Optimisation Briefing - October 2008

Please note: There is a newer version of this report available

Download this free 12-page briefing to learn about the latest developments in web analytics, including the future of multivariate testing and optimisation, trends in Web 2.0 and mobile, and challenges resulting from increasing concerns about privacy.

Online Customer Service Briefing - June 2008

This free 9-page briefing provides the latest statistics, trends and tips for best practice. Understand when and how to deploy customer service tools, use user-generated content as a customer service tool, and implement multi-channel customer service.

Social Media Roundtable Briefing - June 2008

Download this free 12-page briefing to learn what's new in social media, including the latest and marketplace developments, tips for best practice, new statistics and valuable resources.

User Experience Roundtable Briefing - May 2008

This free 11-page briefing discusses the latest market news and developments in user experience. Learn about trends in Web 2.0 technologies, multi-variate testing, behavioural targeting, and measurement and metrics.

Online PR Roundtable Briefing - May 2008

This is a free 11-page briefing based on Econsultancy's May 2008 roundtable about Online PR.

SEO Roundtable Briefing - May 2008

A free 12-page briefing with trends, search engine changes and developments, and the latest statistics related to SEO. The report also discusses SEO techniques and strategies for link-building.

Measurement, Analytics and Optimisation Briefing - March 2008

This free, 16-page briefing contains a write-up of an Econsultancy roundtable on Measurement, Analytics and Optimisation.

Persuasion Marketing Briefing - November 2007

This is a free 9-page briefing based on Econsultancy's 2007 roundtable about Persuasion Marketing.

Email Marketing Roundtable Briefing, October 2007

This is a free 12-page briefing based on an Econsultancy roundtable about Email Marketing which was held in 2007.

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Featured Report

Paid Search Marketing (PPC) - Best Practice Guide

Coming in at over 300 pages in length and almost 120,000 words long, Econsultancy's newly-updated Paid Search Marketing (PPC) Best Practice Guide covers everything you need to know about paid search advertising. The guide will help beginners and experts to plan, create, launch and optimise paid search campaigns and maximise their return on investment. This guide has been thoroughly updated to include best practice around mobile paid search, integrating paid search with other channels (including offline), and takes into account Google's new Enhanced Campaigns function.

Future Trends Innovation Briefing

This 140+ slide presentation was delivered at an Econsultancy trends briefing by Neil Perkin, a strategic specialist in emerging digital and media technologies. It explores the strategies you need to help future-proof your brand and is packed with cutting edge examples of opportunities to connect and interact with customers in new and exciting ways. The presentation will challenge the way you approach your communication strategy and stimulate you to think laterally about your brand's presence in an ever-changing world.

Location-based Marketing Smart Pack

The Location-based Marketing report is the second instalment in Econsultancy's Smart Pack series. The 15-page document contains market trends, key statistics and case study examples of companies using physical consumer locations for marketing purposes.

The Innovation Report

Download our Innovation Report to see examples of cutting edge tactics and innovative business models across the whole range of digital marketing disciplines, including online advertising, ecommerce, mobile, social media, and search. Companies featured in this report include Kiva, Lastminute.com, Dell and Photobox.

Social Gaming and Gamification Innovation Briefing

Inside this 80+ slide presentation, delivered at an Econsultancy trends briefing, social gaming, gamification and the associated innovation, trends, and strategies are explored. Packed with cutting edge examples, the presentation will challenge the way you approach your current digital engagement strategy by illustrating the theory and practice within these two very complex - but rapidly developing - environments, giving you inspiration and preparation to successfully engage with users in new and exciting ways.