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Overview

Author: Jake Hird, Andrew Warren-Payne, Econsultancy
Pages: 268 pages
Structure: Market trends and issues; SWOT analysis; tips and pitfalls; profiles of 36 UK agencies; summary matrix and charts (for comparing agencies)

About this Guide

The guide focuses on the UK search engine optimisation (SEO) marketplace, with detailed information about the trends and issues affecting this particular digital marketing sector. The report contains profiles of 36 leading UK agencies, as well as advice about how to find the right agency.

There is also extensive insight from individuals on the front-line of the UK's SEO industry.

Contents

The report starts with a look at trends in the marketplace, as well as our analyst estimates for SEO spending during 2011.

Trends within this market include:

  • Google maintains and reinforces its near-monopoly in search
  • Social signals become more important in organic search
  • The growth of mobile poses new challenges
  • The boundaries of SEO as a digital discipline blur
  • Client demands push development of proprietary technology
  • Multi-language, multi-territory strategies increase in importance

Table of contents

  1. Introduction
    1. About Econsultancy
  2. Executive Summary
  3. The Market
    1. Market Value and Growth
    2. Market Trends
      1. Google maintains and reinforces its near-monopoly in search
      2. Social signals become more important in organic search
      3. The growth of mobile poses new challenges
      4. The boundaries of SEO as a digital discipline blur 
      5. Client demands push development of proprietary technology
      6. Multi-language, multi-territory strategies increase in importance
    3. Return on Investment
  4. Strengths, Weaknesses, Opportunities and Threats (SWOT)
    1. Strengths
    2. Weaknesses
    3. Opportunities
    4. Threats
  5. Costs and Pricing Models
    1. Method of charging
      1. Different fee structures
      2. Cost of SEO
  6. Tips and Pitfalls
    1. Introduction
    2. How to find the right agency
      1. Costs
      2. Clients
      3. Service, performance and delivery
  7. Market Positioning Charts
    1. Market positioning overview: Services
    2. Market positioning overview: Company culture
  8. Supplier Matrix
  9. Supplier Marketplace and Profiles
    1. 4Ps Marketing
    2. Barracuda Digital
    3. Browser Media
    4. Caliber Interactive
    5. ClickThrough Marketing
    6. Distilled
    7. dotSearch
    8. Epiphany
    9. Fast Web Media
    10. Greenlight
    11. Guava
    12. Harvest Digital
    13. iCrossing
    14. iProspect
    15. I Spy Marketing
    16. Koozai
    17. Lakestar Media
    18. LBi and bigmouthmedia
    19. Leapfrogg Digital Marketing
    20. Make It Rain
    21. OMD
    22. Propellernet
    23. Receptional Ltd
    24. Search Laboratory
    25. SEOptimise
    26. SiteVisibility
    27. Steak
    28. Stickyeyes
    29. Strategy Internet Marketing
    30. Summit Media
    31. Tamar
    32. The Media Flow
    33. VCCP Search
    34. Vertical Leap
    35. Verve Search
    36. White Hat Media

You can download the free sample of the report.

Who is this guide for?

It is aimed at marketers looking to outsource the management of SEO activity, or to review their existing agency relationships. The document is also relevant to anyone interested in understanding the current state of the UK natural search landscape. The report is focused on the UK market, but much of the content is relevant for those operating in other international markets.

Related resources

We recommend that you also read our Search Engine Optimisation (SEO) - Best Practice Guide before engaging agencies. We have also published a Paid Search Agencies Buyer’s Guide which complements this report.

   

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