Econsultancy's online advertising research includes buyer's guides, statistics, market trends reports, surveys and briefings. We also have a business case for advertising online should you need to convince your boss to invest in this area.
The Future of Digital Marketing (FODM) Malaysia 2013 Presentations
Presentations from Econsultancy's Future of Digital Marketing (FODM) Malaysia event on 28 May 2013. Over 400 digital marketers attended to hear from those leading the way in the digital landscape.
Social Listening Buyer's Guide 2013
The fourth edition of the Econsultancy Social Listening Buyer's Guide (previously the Online Reputation and Buzz Monitoring Buyer's Guide), relevant for a global audience, is an invaluable resource for client-side marketers and suppliers who want to understand this market and invest in Social Listening technology and services. The guide looks at market trends within this secctor, with profiles of the leading social media management vendors as well as advice for buyers looking for a Social Listening provider.
Internet Statistics Compendium
Econsultancy’s Internet Statistics Compendium is a compilation of internet statistics and online market research with data, facts, charts and figures. Updated monthly, the various global and country-specific documents contain thousands of stats and figures. A huge time-saver for presentations and reports.
JUMP New York 2013 Presentations
Presentations from Econsultancy's JUMP New York, online and offline marketing all joined up, event on January 30, 2013. Over 750 digital marketers attended to hear from those leading the way in multichannel marketing.
Paid Search Marketing (PPC) - Best Practice Guide
Coming in at over 300 pages in length and almost 120,000 words long, Econsultancy's newly-updated Paid Search Marketing (PPC) Best Practice Guide covers everything you need to know about paid search advertising. The guide will help beginners and experts to plan, create, launch and optimise paid search campaigns and maximise their return on investment. This guide has been thoroughly updated to include best practice around mobile paid search, integrating paid search with other channels (including offline), and takes into account Google's new Enhanced Campaigns function.
Paid Search Marketing (PPC) - Best Practice Guide: Planning and Strategy for Paid Search
This section of Econsultancy's newly-updated Paid Search Marketing (PPC) Best Practice Guide covers planning and strategy for paid search. The guide will help beginners and experts to plan, create, launch and optimise paid search campaigns and maximise their return on investment. Six other sections are available.
Paid Search Marketing (PPC) - Best Practice Guide: Setting Up Paid Search Campaigns
This section of Econsultancy's newly-updated Paid Search Marketing (PPC) Best Practice Guide covers how to set up paid search (PPC) campaigns. The guide will help beginners and experts to plan, create, launch and optimise paid search campaigns and maximise their return on investment. Six other sections are available.
Paid Search Marketing (PPC) - Best Practice Guide: Paid Search Optimisation
This section of Econsultancy's newly-updated Paid Search Marketing (PPC) Best Practice Guide covers paid search optimisation. The guide will help beginners and experts to plan, create, launch and optimise paid search campaigns and maximise their return on investment. Six other sections are available.
Paid Search Marketing (PPC) - Best Practice Guide: Mobile Paid Search Marketing
This section of Econsultancy's newly-updated Paid Search Marketing (PPC) Best Practice Guide covers mobile paid search marketing. The guide will help beginners and experts to plan, create, launch and optimise paid search campaigns and maximise their return on investment. Six other sections are available.
Paid Search Marketing (PPC) - Best Practice Guide: International and Multilingual Paid Search
This section of Econsultancy's newly-updated Paid Search Marketing (PPC) Best Practice Guide covers international and multilingual paid search. The guide will help beginners and experts to plan, create, launch and optimise paid search campaigns and maximise their return on investment. Six other sections are available.
