All the resources you'll ever need around strategies, tactics and metrics to harness social media across your business. These 70+ reports offer detailed information on social media marketing, including social networking sites, on-site activity and brand monitoring tools.
WNIOM 2007 - Antony Mayfield
Influencing the influencers - how can you the harness the value of social media and your network online? Antony Mayfield, Head of Content & Media, Spannerworks Heading the Content & Media division at Spannerworks, Antony's background is bran...
WNIOM 2007 - Flemming Madsen
Mapping your network of influencers - who is important for you online and what do they think about you? Flemming Madsen, Founder and MD, Onalytica Flemming Madsen is the founder and managing director of Onalytica Ltd. Onalytica is a full serv...
Web Design Best Practice Guide
Please note: There is a newer version of this report available
Our aim in creating this best practice web design guide is to provide a regularly updated, single point of reference covering best practice approaches for all the topics that anyone involved with website design needs to be aware of.
Online Customer Engagement Report 2007
Please note: There is a newer version of this report available
This 63-page report, sponsored by cScape, is essential reading for organisations striving for effective Customer Engagement and the best possible Customer Experience. http://www.cscape.co.uk Increased use of digital channels by consumers has pr...
Online Retail User Experience Benchmarks 2006
E-commerce has come a long way since we published our first Online Retail User Experience Benchmarks study. So what do online, offline and multichannel retailers need to know about the consumer internet habits in 2006?
Winning New Work: A Business Development Guide for UK Digital Agencies & Consultants
Please note: There is a newer version of this report available
A 58-page guide for UK Digital Agencies and Consultants on how to win more work through effective business development. There is now a 2009 version available.
E-consultancy Newsletter Interviews 2005
Published once a week, the E-business Briefing is distributed to 19,000 internet marketing professionals around the globe. It is free and available to non-subscribers. The newsletter includes an in-depth interview with an internet industry thou...
Agency Rate Card Survey 2005: How Much Do UK New Media Agencies Charge?
Please note: There is a newer version of this report available
This is THE digital marketing industry report for those who want to benchmark daily rates for UK digital agencies. It covers 50 individual job roles and breaks down rates by agency size. There is 2008 version of this report available.
Online PR – Roundtable Output, September 2005
A short briefing based on last week's Econsultancy Online PR roundtable, where key trends, issues, tips and tricks were discussed by attendees. The main subject covered was: "How online PR can be used proactively and reactively by organisations...
Managing an E-commerce Team: Integrating Digital Marketing into your Organisation
Please note: There is a newer version of this report available
(NOTE: this report now updated and titled "Managing Digital Channels"). Econsultancy's original, and ground-breaking, research and best practice recommendations into how to manage, and integrate, digital marketing within an organisation.
