Here are our top tips on the best ways that affiliates can use data feeds to increase their sales commission.
Back in October we spoke with Nokia at the Festival of Marketing. The topic up for discussion was referral sales marketing and how it gives brands a new way of taking part in eccommerce without selling direct to consumers.
In this article I put forward the case for referral sales and why it could take over from brand ecommerce.
We all know that Christmas is a huge season for retailers, but it’s also a big deal for affiliate marketers.
Bloggers everywhere are starting to reveal their site content for the holiday season: what we should wear, what we could cook and what we must buy our children.
For content affiliate sites, seasonal content is perfect for advertising Christmas gifts and related products. According to stats from Experian Hitwise, online shopping over Christmas 2012 was the busiest ever, with almost 200m visits on Christmas Eve and Christmas Day alone.
This is only going to increase as we move towards December.
Winter is here and the Christmas decorations are out in full force.
According to the BRC-KPMG Retail Sales Monitor, online sales over Christmas 2012 were up by almost 20% compared to the year before as almost 60% of people did most of their Christmas shopping online.
Now that consumers are increasingly using smartphones and tablets to shop, we will no doubt see an even greater surge in online Christmas shopping in 2013.
Christmas is coming and the geese are getting fat. OK, so it’s still relatively warm outside, but as we move into autumn, it’s time to start thinking about the holiday season.
Christmas is still the biggest shopping season for retailers and getting the holiday marketing campaigns, pricing and online strategy just right takes time.
Plus, once the sales hit it’s crucial to be able to shift any surplus seasonal goods.
September is here again and the kids are back to school.
We thought we'd also go 'back to basics' and explain how retailers can simplify their data extraction process.
Web scraping is a way of extracting data from websites. Rich data extraction ensures that the most comprehensive product information is extracted from the retailer’s ecommerce site.
This ensures that the data remains accurate and up-to-date and leaves less room for error.
Ever been in a shop looking at the most recent iPhone or the newest DVD release and wondered if it’s cheaper somewhere else?
I recently discussed showrooming on a panel session at IMRG Connect and more than half of the audience admitted that they’d done it.
Content is king. This phrase might have been around a long time, but it’s still applicable to marketing. Of course, nowadays it’s only truly valid if the content is personalised.
Otherwise, the message just won’t get through to your audience.
As technology progresses and new digital channels are adopted, targeting becomes more sophisticated, which makes personalisation even more critical.
Given the surge of ecommerce and the collapse of Blockbuster, HMV and Jessops, it seems bricks and mortar shops may eventually disappear.
As technology and delivery mechanisms improve, will we become a nation that stares at a screen, clicking away with a cup of tea?
Online shopping is convenient and simple. The way we research and buy online may be changing, but the High Street can still play a major part in this development.
Technology can enhance and rejuvenate bricks and mortar shopping, creating an interactive and enhanced shopping experience.
The world recently celebrated Global Entrepreneurship Week, which aims to encourage people to set up their own businesses.
Afterwards, an article by the Independent claimed that whilst Britons are keen enough to promote the entrepreneurial spirit, few of us are willing to actually take the risk.
Those of us who do, then don’t promote our success because, well – we’re British.