The Australia User Experience Report, published by Econsultancy in association with Macquarie Telecom, is based on a survey of digital marketing and ecommerce professionals from around 200 Australian companies. The research, conducted in May and June 2013, looks at the extent to which companies are committed to delivering a good digital user experience, and the challenges they face in doing so.
Need help with an area of digital marketing? Econsultancy’s Template Files provide over 40 core, customisable documents that range from social media and paid search through to affiliate marketing and usability. An invaluable resource for anyone, at any level.
The Australia Cross-Channel Marketing Report, sponsored by Experian Marketing Services, looks in detail at the level of integration of different digital channels, use of cross-channel technology and barriers to success. The research is based on a survey of nearly 200 Australian digital and ecommerce professionals working for brands and agencies.
An invaluable resource for those investigating the market for user experience agencies, with profiles of 23 suppliers, the latest market trends and tips and pitfalls for buyers. The 200+ page-report covers issues and trends affecting this sector, and contains information about best practice, as well as useful advice for those seeking a suitable supplier.
This report contains best practice tips and case studies for improving the mobile commerce user experience and giving ideas for how mobile can be used as part of a broader multichannel strategy.
It contains hundreds of tips and examples from mobile commerce sites on improving conversion rates, checkout optimisation, landing page design, and how to embrace the use of mobile in-store.
The Customer Experience Statistics document is part of Econsultancy's Internet Statistics Compendium package, a comprehensive compilation of internet statistics and online market research with data, facts, charts and figures that are ideal for presentations, business cases or client pitches, RFPs and understanding the marketplace as a whole.
The Reducing Customer Struggle report, published by Econsultancy in association with IBM Tealeaf, looks in-depth at the extent to which companies understand the overall online customer experience and the approaches or types of technology they use to identify issues and remedy them. The study also looks at which customer channels are most relevant for organizations and the relationship between online and offline business teams.
Presentations from Econsultancy's Future of Digital Marketing (FODM) Malaysia event on 28 May 2013. Over 400 digital marketers attended to hear from those leading the way in the digital landscape.
The From Content Management to Customer Experience Management infographic is devoted to the topic of web content management (WCM), an area which is becoming a focal point for companies wishing to deliver a truly seamless multichannel customer experience. The infographic sums up the key findings of the ninth Quarterly Digital Intelligence Briefing, produced in association with Adobe.
Econsultancy's Mobile Experience Trends Briefing, free to registered users, focuses on the key themes, opportunities and challenges relating to mobile experience as highlighted by client-side digital marketers during Digital Cream 2013. The mobile experience roundtable was sponsored by IBM Tealeaf and moderated by Rob Thurner, a mobile consultant and co-founder of Burner Mobile.