We know that we are addicted to our mobile devices and love that they enable us to purchase anytime, anywhere.
So chances are that one of your next purchases will be via your tablet or mobile phone.
But what does this mean for businesses operating in the mobile space?
I’ve never been one to submit to catchphrases. The business world and, by extension the marketing world, is full of them.
“Net-net, at the end of the day, we are living with a new normal of big data.” Just typing these words gives me the shivers. But these phrases emerge, typically, around meaningful trends.
For the past three years the dialogue about content marketing has gone from a whisper to a roar. And the expression 'content strategy' is now popular discussion.
On many occasions I’ve heard pundits declare that 'Content is King'. Most pundits have a vested interest so I understand the tendency toward hyperbole. But I want to make one thing clear. I disagree.
Content is not king. It is not a strategy. Content is a means to an end, a tactic. A very, very important tactic. But a business’s objective is not to create content but rather create enterprise value.
Content marketing adds to enterprise value by sustaining a measure of relevancy with people who engage with it in order to sell more products and services for the first time and over time.
Relevance is the goal.
Pinterest users follow an average of 9.3 retailers, while Pinterest shoppers in the USA are also spending on average between $140-$180 per order, compared to the $60-$80 Facebook and Twitter shoppers are spending.
The business case for investing in Pinterest is well past the tipping point. With over 70m global users, Pinterest is now the third most popular social network, and there are claims that Pinterest, in many cases, drives more sales than Facebook.
So what can your business do to engage with this rich seam of potential customers?
Geographical personalisation is the latest tool to help website owners identify and serve truly personalised online shopping experiences to customers based on precise location.
Here are our top tips for online marketers looking to boost conversion rates with geo-personalisation:
According to Juniper Research’s latest report, they forecast that over 160bn apps will be downloaded globally onto smartphones and tablets in 2017.
Although the UK is the most expensive country in the world to drive app downloads, with 58% of the country owning a smartphone and 19% owning a tablet, the UK represents a lucrative territory to crack now and increasingly so in the next four to five years.
Here we’ll take another look at InMobi’s App Insight Report, released last week, and reveal some key insight and advice on how your company can best drive app downloads on mobile and tablet.
Your adverts and their messaging are integral to your PPC success. Like the campaign itself, they need constant optimisation, revision and testing.
Planning is probably the most important part of ad text testing. Without a solid plan you are simply going to stick a load of messages out there and see what comes back.
This can lead to unfair testing practices and ultimately, worse results.
Find out what you should be considering when it comes to ad text testing...
Recently I’ve been running a variety of social ads to promote the Festival of Marketing, but due to a glitch in our purchase process, measuring the exact return has been more difficult than usual.
Luckily I’m able to see the silver lining in any cloud, so I thought I’d use this opportunity to talk about how data correlation can help uncover hidden social ROI.
First off, what is it?
Well don’t let anyone tell you it’s down to sample size, or about measuring everything. It’s about combining datasets (sometimes ‘dirty’ ones), contrasting them in different ways, and doing it as quick as possible.
Sometimes this necessitates great computing power, but not always. You can read more about such technology as Hadoop and GreenPlum in this nice little article).
Datasets are multiplying as we measure lots more than we used to. This means our thinking has to broaden – no longer is ‘what can we do with our database of email addresses?’ the question, rather ‘what data can we look at to give us the best idea possible of a customer’s stage in the buying cycle and what they’ll be receptive to next?’
The definition of big data isn’t really important and one can get hung up on it. Much better to look at ‘new’ uses of data.
So, here’s some examples of new and possibly ‘big’ data use both online and off-.
Yesterday saw the arrival of Crunch, a brand new event where marketers can get to grips with what type of data they should be collecting and how to apply it successfully.
Held in the iconic Truman’s Brewery London, Crunch forms the data and analytics strand of Econsultancy’s inaugural Festival of Marketing.
The agenda for this annual conference included speakers from O2, Lastminute.com, Teradata and The Royal Bank of Scotland.
Obviously it’s not possible to condense all the different tips and recommendations from the whole day into one blog post, but here's a selection of the most interesting points.
For up to the minute tweets please follow @FestofMarketing and #FoM13.
At the end of September, Google confirmed the roll-out of Secure Sockets Layer (SSL) encrypted search to all users.
In short, this means that keyword-level data for organic (non-paid) Google traffic will no longer be provided. Consequently, website owners will no longer be able to view the keywords a visitor used in Google to find their website.
This announcement from Google will have a huge impact on the industry, with search marketers around the world rethinking metrics to track SEO performance.