|Job Title||Principal, Marketing Research & Education|
|Registered Since||10 Aug 2012|
|Areas of Expertise||B2B Marketing, Email Marketing, Mobile, Multichannel Marketing, Strategy & Operations|
Address: 20 North Meridian, Suite 200, Induanapolis, Indiana, 46204, United States
Joel Book is Director of eMarketing Research and Education at ExactTarget, a global leader in Software as a Service (SaaS) solutions for direct marketing and customer service leveraging the combined strengths of email, mobile, social media and websites.
As ExactTarget's "eMarketing Evangelist," Joel applies more than 35 years of experience in database marketing to teach organizations how to use customer data and marketing automation technology to deliver relevant information and offers that drive sales and retain customers.
Joel is one of the most engaging keynote speakers and panel moderators in the country because of his ability to combine insight and guidance on top-performing tactics for effective interactive marketing with “Best-in-Class” examples of innovative BtoC and BtoB marketers that do it right.
He is a member of several professional organizations including the Direct Marketing Association and the Business Marketing Association, and has been recognized by the Sales Lead Management Association as one of the top 50 most influential people in sales lead management.
Education and Qualifications
Joel Book is a 1976 graduate of the University of Illinois where he earned a B.S. in Marketing Communications.
He has been a guest lecturer on digital marketing at the following universities:
- Indiana University, Kelley School of Business
- Northern Illinois University
- University of Illinois
- University of Pennsylvania, The Wharton School