In today's competitive market, building a great technology company requires great ideas, great execution and great intellectual property.
Increasingly, however, it also requires something else: a great number of attorneys.
Online video may have a long way to go before it dethrones the
television in the United States, but its rapid rise shows no signs of
According to Nielsen, home and work online video usage rose a whopping
45% in January 2011 as compared to January 2010. Perhaps the most
impressive fact: this growth isn't being driven by new users. The number
of unique viewers only increased by slightly more than 3%, meaning that
those who are already consuming video online are consuming more of it.
Marketers and publishers are excited about the tablet boom. But there are signs that tracking audiences (and ads) across all these mobile devices will be more difficult than initially thought.
There's already concern about the accuracy of online traffic stats from companies like Nielsen and comScore. How can advertisers and publishers trust that their audiences will be measured appropriately on an iPad, Samsung Galaxy Tab or other mobile device?
Nielsen says people are spending more time online playing games
than sending email – bringing new meaning to the phrase
“everyone is a gamer.” How can marketers use the increase in gameplay to their advantage? For e-tailers, the goal should be to add
gaming elements to the purchase process, also called “gamification.”
That can be as simple as advertising in and around games, or as complex
as revamping an entire Web site to include badges, points and
If it sounds like too much work, read on from some stats from Interpret
that prove why gamers may be an e-tailer’s most coveted target
If you work in technology or digital marketing, you probably take it for granted that mobile apps are a mainstream phenomenon. But is that really the case? Sort of, according to a new Pew Internet telephone survey.
According to the survey, 35% of adults in the United States have applications on their phone. That's a fairly big number.
In the battle for our digital attention, social media appears to be winning. According to Nielsen, social networking is now the most popular activity online.
In contrast, email now occupies less of our time online than gaming. But rumors of its demise are greatly exaggerated. The email is still alive and kicking.
Last week, I wrote about popular user-generated news site Reddit,
which, despite being owned by Conde Nast, finds itself having money
To solve them, at least temporarily, it asked for donations. And it got
plenty of them -- approximately 6,000. Calling the fundraising campaign a "triumph," a member
of Reddit's team also wrote, "It's given everyone involved with reddit
a good kick in the pants right when we needed it."
Users still have little tolerance for slow loading pages and websites, and these problems tend to be caused by server delays and widgets, rather than large images.
According to Jakob Nielsen, slow loading is a common complaint from users during testing sessions. Faster loading times can mean more conversions, so what can retailers do?
When major advertisers and agencies are looking to buy media online,
they typically turn to companies like comScore and Nielsen for audience
measurement data. That makes these companies extremely important to
Unfortunately, smaller publishers and startups in most cases simply
can't afford to jump in bed with the comScores and Nielsens of the
world. That has created opportunity for upstart competitors like
Quantcast and Compete, which are aiming to away at their positions in
Display ads may have a reputation for being ignored, but not all digital ads are created equal. According to a new study from Nielsen, online video ads are actually more effective than TV ads.
Considering that online video ads also cannot be skipped, that doesn't necessarily mean they're better than traditional TV ads. In fact, often, they're exactly the same.