As Cannes stretches into day four, the content keeps coming. Today feels like the audience and panels are questioning the mix between work and play.
Do we continue on with an extended adolence or do we buckle down and think work, work, work?
Olgivy & Mather's Worldwide Editorial Director, Jeremy Katz, has highlighted the top four things you need to know from Cannes from today.
Are these surprising to you or what you're already talking about round the water cooler.
We hit the ground running on the third day of Cannes Lions and, though we're sick of hearing it, everyone is talking about content.
Real, sincere and personalized content that may change the way marketers work and how brands are precieved.
Jeremy Katz, Olgivy & Mather's Worldwide Editorial Director, gave us his top five takeaways from day three for those of us glued to Twitter to find out the latest from the south of France.
As we move into day two of Cannes Lions, the conversation has shifted from quick bite size content to thinking big and preparing for the posibilty of huge opportunities.
Our man on the ground, Jeremy Katz, Olgivy & Mather's Worldwide Editorial Director, gave us his top four takeaways from day two for those of us watching from the sidelines.
Cannes Lions, the most prestigious international creative communications awards festival, kicked off this week showcasing more than 34,000 entries from around the world.
Major brands and agencies battle it out each year in June to win one of the highly-coveted Lion trophies presented at four award ceremonies throughout the week.
The Social@Ogilvy team is on the ground at Cannes, gathering insight into what some of the key messages are during this seven day festival.
Here are four insights from day one highlighting what some of the top minds in the advertising and marketing worlds are thinking about in 2013.