Posts tagged with 'stats'
Stats from IMRG released today show the ten most popular mobile retail sites in the UK. They are, as you may expect, almost the same as the top desktop sites, with the exception of Apple.
So, since these retailers have the most popular sites, (and they must be aware of this from their own analytics) you would expect that they have optimised for mobile users.
I've been taking a closer look at the sites..
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by Graham Charlton
19 June 2013 12:55pm
0 comments
Though almost three quarters of companies are planning to ramp up their spending on mobile channels this year, the complexities of providing an excellent customer experience on mobile is a challenge.
Two out of five companies surveyed said that delivering customer experiences on mobile is harder than on the web.
Our Reducing Customer Struggle 2013 report, produced in association with IBM Tealeaf, looks at these issues in more detail.
Here are a few highlights from the report...
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by Graham Charlton
18 June 2013 10:19am
2 comments
Ecommerce is an ever-changing feast and predicting which trends will hold is an imperfect science, but we're going to have a go anyway.
Here, in extracts from our Building an Ecommerce Team: Best Practice Guide, we pick out the themes we consider the most important in the context of their impact on ecommerce teams.
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by Graham Charlton
17 June 2013 10:10am
3 comments
Here are some of the most interesting digital marketing stats we've seen this week.
Stats include personalisation, how rich people use social, mums on Facebook, online video ads, real-time bidding, and digital news publication.
For more digital marketing stats, check out our Internet Statistics Compendium.
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by David Moth
14 June 2013 11:47am
3 comments
Here are some of the most interesting digital marketing stats we've seen this week.
Stats include connected TVs, online customer satisfaction, mobile news publishers, Amazon's ad revenues and the boom in tablet use.
For more digital marketing stats, check out our Internet Statistics Compendium.
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by David Moth
07 June 2013 13:18pm
6 comments
A bit of customisation always helps if you want to extract maximum value from Google Analytics.
Custom reports are a great way to do this, but custom dashboards also play a useful role, allowing you to view key metrics at a glance and tailor the view to your own needs.
Here I've rounded up 10 custom GA dashboards from various sources.
Just click on the link under the screenshots to automatically add these to your Google Analytics profile...
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by Graham Charlton
30 May 2013 11:11am
16 comments
Here are some of the most interesting digital marketing stats we've seen this week.
Stats include social advertising in the alcohol industry, a drop in Facebook usage, consumer loyalty, barriers to mobile payment adoption and Google News.
For more digital marketing stats, check out our Internet Statistics Compendium.
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by David Moth
24 May 2013 10:53am
3 comments
At Google's annual I/O developer conference, an important new feature to Google Analytics was announced that's going to turn mobile marketing on its head.
Built on the back of the new Universal Analytics platform and its baked-in ability to track users across sessions and devices, Cross Device Measurement is like Multi-Channel Funnels for devices.
And it's huge....
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by Damion Brown
20 May 2013 11:41am
13 comments
I had an interesting email from an ecommerce site owner in Texas over the weekend, wondering why mobile outperforms desktop on his site for conversion rates.
The site in question is discgolfstation.com, and owner Clint Henderson tells me that mobile conversion rates are twice that of desktop, which is obviously unusual.
While the mobile site isn't bad at all, it seems the problem is down to poor desktop performance.
Here, I'll suggest some possible reasons, but it would be great to see what suggestions you have for improvements as well...
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by Graham Charlton
15 May 2013 11:26am
5 comments
As a content marketing agency, we are always telling people what a vital role content plays in driving all elements of your digital marketing, be it social media, email marketing, SEO etc.
The good thing is that most people get this now. We seem to have moved past the educational phase with more and more companies publishing fresh content on their websites on a regular basis.
What we wanted to demonstrate, however, was the significant impact that an increase in content output (that is still high quality and original) can have on some of the key digital marketing metrics, such as website traffic, search engine rankings and social media reach.
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by Michelle Hill
15 May 2013 09:03am
16 comments
